Originally Posted by
adamantium
If they gave out Olympic gold medals for stupidity, Ryan Lochte would have won more hardware at the 2016 Rio Games.
Instead, he leaves Brazil with his name and personal brand in tatters, which will likely end his career as a product endorser, thereby costing him at least $5-10 million in future lifetime income.
But wait, his publicist is going to make him all this money from this!
As of today, the only person who thinks this was marketing gold for Ryan Lochte is BCG. Not on PFA, but the planet.
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