MoviePass: The trainwreck on its way to a complete derail

[Crowe Diddly]

Honestly there's still a market for this if done correctly, especially with the decline of people's willingness to spend $12+ in theaters.

no, that market is home-viewed HBO Max or netflix.

There's no theater that this works for, in any sense.

Most importantly, the entire premise of the lawsuit is that there NEVER was a market for this, and the moviepass people knew this the whole time. No "still," no "used to be," no nothing. It was trying to bargain price premium products. It was only even ever considered viable because of VC money assuring everyone it was a sure thing.

That was always the fatal flaw. People that buy movie tix via a season pass don't buy popcorn, coke, or nutterbutters. That became exceedingly clear during the first moviepass fiasco. Hell, that was a HUGE reason it failed. The movie theater profit is all add-ons, when its only a movie ticket purchase, the theater makes no profit, they're barely paying bills. When the rug-pull happens and now the movie is essentially free and nobody's buying the extras, the program works for nobody.