As you can tell, this was given to VONS employees, as a token of appreciation for keeping accident-free for 6 months.
The idiotic thing is the obnoxious VONS branding on the watch, ensuring nobody is going to ever wear it outside of work.
The person who sent me this picture works at the deli in VONS, so they can't even wear it at work, as watches are forbidden in that department.
Why not just give away a watch without branding, which people might actually want to wear?