Kinda reminds me of a public listed biotechnology company I bought into, in the late 90's.

A doctor friend of mine told me they've just done some trials of a new drug in their hospital. He encouraged me to buy a few shares. They were trading at 12c so I invested $1,200

The price just kept going up nearly everyday.

Couple of months later this company is constantly being talked about and everyone is yelling buy buy buy.
They were now trading at $3.50 per share.

Doctor friend tells me to sell as the next stage of trials was pretty bad. I insta sold and was ruing my decision as they climbed to over $4 in the next few weeks.

Then in a period of about a week they dropped to 25c... one year later they're belly up insolvent.