Much like Joe Sebok and dozens and dozens of well-believing morons in the poker world over the years, Micon fully believed in a thing almost entirely based upon it being in his very best financial interests for that thing to be true. He discarded rational thoughts on the subject, and conducted himself in such a way that only someone who really believed what he claims to believe would have acted.
Micon's success depended on a few certain things being true, so he did and does still believe those things to be true. Much like many deeply religious people, opposition to his stance somehow only managed/manages to reinforce his own beliefs.