Did the founders of the original SWC and Micon's later business partner actually keep his true identity hidden from Micon?

Any chance Micon is founder and sole owner from day one and that was the cover story?

If they really kept their identity hidden from Micon, but not only allowed him maybe even cheerleaded him into advertising and being the public face of SWC and then just slunked away with a majority of the profits while Micon's taking the fall seems fucked up.

It's like they were 95% sure Micon/SWC would get busted but instead of attempting to stop Micon's advertising and lose profit they decided to cheer him over the cliff and disappear,