Brett Cooper out from Daily Wire under mysterious circumstances

[JeffDime]

Very popular and talented young Lady Brett Cooper has been rumored to be out at Daily Wire for a week or so. Yesterday she confirmed these rumors. She has 4.5 Million Subs on YouTube and gets more views than anyone at the company. Clearly hostile as they are keeping the channel and trying to replace her with her producer. Which won’t work.

Plenty of speculation here. But it seems that Brett didn’t want to stop making content. I think they were very far away when it came to compensation. This leaves Matt Walsh with a shit on of leverage imho. They lose him…they are pretty much done. Jeremy looks to be the villain here as far as public opinion. Whether you like her content or not, she is one of a kind, and this is a huge loss for the Daily Wire.

Embedded Tweet

https://twitter.com/imbrettcooper/status/1866647142145687873

[JeffDime]

30K people unsubscribed in the last 24 hours. Daily Wire shit bed here.

[Sanlmar]

30K people unsubscribed in the last 24 hours. Daily Wire shit bed here.

I’ve heard about this from others. However, understanding the issue seems to require I watch Ben Shapiro clips and I simply can’t. He is so odd

I still really don’t know how he noosed himself with his followers.

If you could gimme cliff notes I’d be obliged

[v12cl]

Never heard of this lady, but she looks like an AI generated female Ben Shapiro.

[Sanlmar]

Never-mind. I thought something recent happened. It seems an ongoing fail not a recent dumb take

[JeffDime]

Never-mind. I thought something recent happened. It seems an ongoing fail not a recent dumb take

It’s a big deal for DW San. This woman is not controversial like Candace Owens. She makes short YouTube videos with a conservative slant that is relatable to more of a younger and female audience. She had more views than any one of their contributors.

DW may have won the battle with Crowder in public opinion. Candace Owens was not a surprise because of some of her pro Palestinian takes which obviously Shapiro and this guy Jeremy didn’t appreciate under their banner.

But losing Brett Cooper in such a clearly hostile manner where they attempt to continue her show and the same YouTube channel with her producer…well I think this will have an effect. Matt Walsh did tweet support for her and clearly isn’t happy about the situation. They had done collabs together in the past.

Really have to figure this came down to coin. The subs and views she was getting were huge and seemingly they couldn’t come to an agreement. I’m sure there were other things but I think at the end of the day this is about money. I don’t think the Candace Owen’s firing was about money.

I have seen enough of her content that I would be super surprised if she was acting like a Diva behind the scenes. But I know it’s easy to point the finger at this guy Jeremy. But he does seem to have shit the bed here.

[Sanlmar]

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

[JeffDime]

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

No comment from Ben. He is the co-owner of DW but lets Jeremy handle the business. Perhaps he shouldn’t.

Embedded Tweet

https://twitter.com/JackMacCFB/status/1866581545898950893

[Sanlmar]

You know who I am a big fan of @Jeff? Sagaar Enjeti. He’s a kid at like 32 but I must read or listen to him once a day. I’ve been following him for years too.

He’s something I’ve held close to the vest but his channel has exploded and his appearance on Rogan and very recently Lex Fridman has made the secret goodness kinda mainstream.

Enjeti overwhelmed that nonce Fridman

[Sanlmar]

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

No comment from Ben. He is the co-owner of DW but lets Jeremy handle the business. Perhaps he shouldn’t.

Embedded Tweet

https://twitter.com/JackMacCFB/status/1866581545898950893

Ok. I’m so out of touch.

I’m never clicking a Shapiro video. He’s too odd. He snap triggers the cringe reflex

I think I understand the subscriber loss better now

[JeffDime]

Ok. I’m so out of touch.

I’m never clicking a Shapiro video. He’s too odd. He snap triggers the cringe reflex

I think I understand the subscriber loss better now

All good. I am not a Shapiro guy either. I watch some of Brett Cooper and Matt Walsh’s clips on YouTube if it’s a topic I’m interested in. Once in a while I’ll check out a Twitter rant from Shapiro. Much less so now that MeatHead had me banned.

[Dan Druff]

Interesting.

When Crowder was ranting against Daily Wire during their dustup in 2022/2023, he referred to a young creator who was roped into a bad and unfair contract there. He did not refer to Brett by name, nor did he describe the creator other than being "young", but Brett was the obvious reference there. Nobody else making content for Daily Wire is under 30.

So yeah, that shitty contract was probably done, she went to Jeremy Boering and said, "Okay, time for a big raise now", and he said nope. Or at least not anywhere near what she wanted.

Keep in mind she also did acting, both in their fail adaptation of Snow White (she was the lead character) and in Boering's own commercials.

Eventually Daily Wire is going to strangle itself.

[Dan Druff]

As a lot of us assumed, there was more to the story, and it's starting to leak out.

Jeremy Boering, whom I always believed to be a jerk, is said to have pushed her out, due to Brett feuding with him about issues at Daily Wire.




Interesting video. I suggest you watch.

Among other things, it's alleged that Brett's replacement -- her former close friend -- was trained by Daily Wire to imitate her mannerisms and intonations! Bizarre!

[Dan Druff]

Oh, and just as I predicted in earlier threads, apparently Daily Wire is cash strapped now because of Jeremy Boering's "ambitious decisions".




Why did Shapiro let this clown run the company? I realize Ben isn't a natural businessman, and he and Boering go back a number of years, but this was bound to happen.

Remember their $100m investment in that awful kids' streaming service? How is that going?

How about their terrible movies, such as the one starring Gina Carrano?

The money wasted on this shit was Boering's idea.

Honestly Daily Wire has two successful franchises:

Ben Shapiro

Matt Walsh


Walsh is good at making funny and clever documentaries. Shapiro has a well-liked, reasonable, mainline conservative show.

The rest of Daily Wire has always ranged between boring, weird, and lame.

[Dan Druff]

https://www.reddit.com/r/BrettCooper...ed_out_of_the/

A Reddit video of the same guy above talking about issues at Daily Wire, including the financial trouble

[Dan Druff]

BUMP

A guy named "magaman28", who is a big Daily Wire fan, grabbed two clips of Jeremy Boering taking passive aggressive shots at Brett Cooper. Oddly, magaman28 is on Boering's side, and thinks this video will make Brett look bad. It's the opposite.

Nevertheless, these two videos give a lot of insight into what is going on, in just 5 minutes.

Embedded Tweet

https://twitter.com/magaman28/status/1882200973042655605

Embedded Tweet

https://twitter.com/magaman28/status/1882204237180101066


New things I learned:

- Brett "wanted out" of her contract in the summer, and a long negotiation occurred, but failed. She then left Daily Wire in December 2024. I believe this. I think that Crowder's description of Brett being locked into a bad contract was true, and she finally had enough of it this past summer, given all of her contributions to Daily Wire. I'm guessing that Boering said, "Fuck you, you're honoring your contract, and maybe we will give you a small raise", and she ended up telling them she just wanted out completely.

- Brett "hand picked" Reagan to work with her. This means nothing, though, as handpicking Reagan doesn't mean that she handpicked Reagan to be her successor.

- Boering's favorite movie project -- The Pendragon Cycle -- will be released, but the date is unknown. However, Brett's parts have already been filmed, so her departure shouldn't mean much regarding that.

- Boergin's second favorite movie project -- Snow White -- is probably not happening. Brett was supposed to be the star, and now with her departure, the whole thing is falling apart. You can tell that Boering is quite bitter about this.

- Daily Wire gave Brett various lessons (singing, dancing, speaking), basically in everything besides acting. They deny giving Reagan any lessons to act like Brett, and claim that her similarity in style to Brett was simply because the two women worked together so closely (lol, such bullshit).

- Boering's "feelings are hurt" (huge lol) that Brett isn't giving public support to Reagan, especially with Reagan getting bashed by Brett's fans.



Bottom line is that this was anything but an amicable parting.

I think Brett realized she was being taken advantage of, and Boering was using her as a workhorse while paying her relatively little.

Boering comes off as very arrogant and slimy in this video.



Where were these clips from? Apparently they were from behind a Daily Wire paywall, and not meant for the general public, yet obviously not top secret. Interesting, huh?

[Dan Druff]

Cooper apparently liked an Instagram post by Candace Owens, bashing Netanyahu and accusing him of starting a new holocaust.

Cooper admitted to having liked the post, but claimed she did so to support her friend Owens. When questioned as to whether she agrees with the post, Cooper would not comment.

Is Cooper another Jew hater? Is that why she fell out with Daily Wire? Or is it possible she's just doing this as a middle finger to Shapiro and Daily Wire, who infamously let go of Owens because of her anti-Israel views? My guess is the latter.

Cooper has started a new YouTube channel, but it sat for awhile with no content. Finally, yesterday she posted this trailer for her new show, which will premiere on January 30:





In the meantime, The Comments Section, her former channel, has cratered. Her replacement, Reagan Conrad, is drawing about 10% of the views that Cooper regularly received, which is brutal considering it's an established channel. You also have to wonder if some of the views are people who are just hate-watching it.

I'm really starting to think Daily Wire is run by morons, and that Jeremy Boering is the biggest moron of them all.

Do they not know how the internet works? Did they really think they could just replace Brett Cooper on the same channel, and nobody would bat an eye?

Did they really think conspiracy-prone Candace Owens would play ball with them, and not launch into anti-Semitic rants at some point?

Did they really think wasting big money on fail children's programming and terrible movies was a proper use of their budget?

They don't even need a high budget. Ben Shapiro's show is easy and cheap to produce (and very popular), and Matt Walsh is good at making his documentaries about trans issues and DEI. They could be hugely profitable right now, but I'm guessing are running in the red as of late.

Just a matter of time until a more competent conservative network on social media takes over. If I were a younger man, I'd start one myself.

[BCR]

Never heard of this lady, but she looks like an AI generated female Ben Shapiro.

I finally looked at her the other day and this comment was dead on. If the second girl took acting lessons to act like her, the first took acting lessons to appear like Shapiro. I was legit googling if he was old enough to have a kid her age. That Brett kid has a less annoying voice but her cadence and pace are 100% Shapiro. I don't get it, her appeal, but I am old enough I am not supposed to understand it.

[BCR]

Cooper apparently liked an Instagram post by Candace Owens, bashing Netanyahu and accusing him of starting a new holocaust.

Cooper admitted to having liked the post, but claimed she did so to support her friend Owens. When questioned as to whether she agrees with the post, Cooper would not comment.

Is Cooper another Jew hater? Is that why she fell out with Daily Wire? Or is it possible she's just doing this as a middle finger to Shapiro and Daily Wire, who infamously let go of Owens because of her anti-Israel views? My guess is the latter.

Cooper has started a new YouTube channel, but it sat for awhile with no content. Finally, yesterday she posted this trailer for her new show, which will premiere on January 30:






In the meantime, The Comments Section, her former channel, has cratered. Her replacement, Reagan Conrad, is drawing about 10% of the views that Cooper regularly received, which is brutal considering it's an established channel. You also have to wonder if some of the views are people who are just hate-watching it.

I'm really starting to think Daily Wire is run by morons, and that Jeremy Boering is the biggest moron of them all.

Do they not know how the internet works? Did they really think they could just replace Brett Cooper on the same channel, and nobody would bat an eye?

Did they really think conspiracy-prone Candace Owens would play ball with them, and not launch into anti-Semitic rants at some point?

Did they really think wasting big money on fail children's programming and terrible movies was a proper use of their budget?

They don't even need a high budget. Ben Shapiro's show is easy and cheap to produce (and very popular), and Matt Walsh is good at making his documentaries about trans issues and DEI. They could be hugely profitable right now, but I'm guessing are running in the red as of late.

Just a matter of time until a more competent conservative network on social media takes over. If I were a younger man, I'd start one myself.

Regarding the end, I recall telling you to start one fifteen years ago. I thought you missed your calling. I would do a crossfire style one with you, but I don't think either of us are extreme enough in our chosen ideology for today. I also told Jewdonk to start a conspiracy show 15 years ago when he loved Alex Jones and was posting all the UFO shit. I said conspiracy theory is becoming the new religion. I stand by both those suggestions now with hindsight. I think you would both be extraordinarily wealthy.

[Dan Druff]

I didn't watch Cooper's show either, except for in short spurts occasionally. But I wasn't the target audience.

Yes, she does look like Ben Shapiro, but I think that's a coincidence. Maybe some subliminal thing in what made her get hired there, though. No chance he's her actual father. He would have had to have done it as a teenager, and at the time he was a short nerdy kid who definitely wasn't getting laid, whether he wanted to or not.

She has a huge following and a lot of her fans really like her. Daily Wire had a good thing going with her, so I'm not sure why they didn't just break out the checkbook and pay. I doubt she was looking for insane money.

With that said, liking wacky anti-Semitic shit from Owens isn't a good look, either.