Tractor Supply said it has 'heard from customers that we have disappointed them.
Tractor Supply is getting rid of several initiatives that some social media users and customers have slammed as "woke" in recent weeks.
The farming supplies retailer, which is headquartered in Tennessee, on Thursday said it "will ensure our activities and giving tie directly to our business" moving forward.
Tractor Supply said it will cease sponsorship of "nonbusiness activities" such as Pride festivals and voting campaigns, with intentions to focus more on "rural America priorities."
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