I'm actually going to have to agree with Druff on this one.
I still find the initial backlash (of Conservatives) to the ad campaign and boycott to be somewhat retarded, but social Conservatives are going to do those sorts of things. Of all of the possible reasons to boycott AB InBev, that's what did it for you guys, huh? It's not that you wanted to drink from micro-breweries to support local businesses and also have a brew that doesn't taste like cold stale piss?
I suppose I should also mention, for the retards in the back who think a stock price change over a five minute timeframe means anything, that AB InBev has mostly recovered its share price...which had been near a YTD high point anyway.
That said, their actions since the ad campaign have been a head scratcher.
First, the CEO releases a statement that is sort of a tepid apology that also doesn't really say anything:
https://nypost.com/2023/04/14/anheus...aney-backlash/
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
With that, the trans activists, if they can really be called that, can now take a stand like, "Oh, so you're not firmly on our side, then? The conservative children get mad and throw their toys around, so you apologize for using a trans person as a spokesperson?"
Naturally, the result of that is potentially pissing off the group of people you were trying to appeal to in the first place.
After that, they follow it with the commercial. Now PETA is on their asses---but PETA has a problem with anyone even looking at an animal, except for those in PETA who have actively killed animals, of course.
And, I don't think trotting around their stupid horses is going to appease the conservatives.
The best way to limit the damage on this one would have been to just do nothing and let it die.
Also, I'd be cutting Alissa Heinerscheid a severance check and sending her looking for another job. I have had the misfortune, as it was practically unavoidable unless I'm going to live in a cave (which I am thinking about) to learn more about this Mulvaney person.
And, what a fucking joke. If I was going to do a satire of a retarded fourteen year old cheerleader, it would look very close to Dylan Mulvaney. Evidently, many in the trans community don't even like this person.