It's not too cheap. This is the deal and I have done a little marketing in my life. Pizza is fucking cheap but poor people like it, which is why Little Caesars is a roaring success. Pizza sucks for people like me, but for the poor or college students its a lifeline. For the record, when I want pizza, I go for a high end piece of lasagna but that's me. I'll eat a piece of Sabaros every now and again when I see a place on a toll road plaza, just out of convenience, I am just not someone that devours a Pizza Hut pizza at home anymore, just gave it upOriginally Posted by chinamaniac
5.50 for a sandwich? What does that come on and what kinds? That seems too cheap
Anyway, my point is The Sparten is trying to make it on a new menu, and that is good and all, but in a ghetto neighborhood, like a college town, low price and food volume will rule the day. He can get to $1600 a day at a lower margin which might equate to the profit he is looking for. He needs to cut prices and drive volume, he is delusional to think he can get to a profit by making a menu change. Volume, Volume, Volume.
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