Last we heard of Joe Sebok, he was crushing hella grapes for a living, which was a pretty huge downgrade from his high-profile Hermosa Beach party lifestyle of recent years past.
Now Joe has secured a better position, working for Platphorm, LLC in San Francisco. Here is their website: http://platphormcorp.com
He is "Director of Marketing" there.
What is Platphorm, besides an annoying-looking mangling of the word "platform"?
This isn't a new idea.Platphorm provides a soup-to-nuts system that allows businesses to build scalable, reliable, marketplaces where buyers pay sellers for information delivered by voice, mail, chat, SMS, or recorded phone message.
What does our system do? Well, say you just got a puppy and you're interested in asking questions of a real, live expert on how to best train him. Google can't help you. Nor can Yahoo, Bing, or any traditional search engine. However, a site powered by our platform can: You type in "puppy training" and instead of getting a list of pages, you get a list of people -- real people -- ready to speak with you live over the phone to answer your questions or via mail, chat, or SMS. You can browse each provider's profile, look at their ratings, and read written feedback left by others.
When you find a provider you like, you press a "Call Now" button and our system initiates a call to you, then the provider, and you are connected to talk for whatever price per minute (or call) the provider has set. It's that simple. We white-label this system for other companies in any vertical, and handle not just the multimodal communications system, but all customer and community support, provider payment, and systems monitoring.
Many such "pay to talk to an expert" companies have existed on the web for a long time, and in fact some even bridged that to allow phone sex operators to freelance there, as well. No word if Platphorm allows phone sex "experts" on their service.
Anyway, the company is listed as having "11-50 employees" on Linkedin, and is located on famous Market Street in San Francisco.
Amazingly, Sebok lists Cereus as one of his past employers on his Linkedin. I guess he was afraid people would accuse him of hiding it, if he didn't. https://www.linkedin.com/pub/joe-sebok/38/478/227
Glad to see that at least Sebok has stayed out of poker. While he wasn't nearly as bad as the actual cheaters and accomplices at UB, he turned an intentional blind eye to the coverup, and used his then-good reputation (and by extension, his stepfather's) to give "the new UB" legitimacy, ultimately costing players even more millions when the whole thing went down in 2011.