Brett Cooper out from Daily Wire under mysterious circumstances

Very popular and talented young Lady Brett Cooper has been rumored to be out at Daily Wire for a week or so. Yesterday she confirmed these rumors. She has 4.5 Million Subs on YouTube and gets more views than anyone at the company. Clearly hostile as they are keeping the channel and trying to replace her with her producer. Which won’t work.

Plenty of speculation here. But it seems that Brett didn’t want to stop making content. I think they were very far away when it came to compensation. This leaves Matt Walsh with a shit on of leverage imho. They lose him…they are pretty much done. Jeremy looks to be the villain here as far as public opinion. Whether you like her content or not, she is one of a kind, and this is a huge loss for the Daily Wire.

https://x.com/imbrettcooper/status/1866647142145687873

30K people unsubscribed in the last 24 hours. Daily Wire shit bed here.

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Originally Posted by JeffDime

30K people unsubscribed in the last 24 hours. Daily Wire shit bed here.

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I’ve heard about this from others. However, understanding the issue seems to require I watch Ben Shapiro clips and I simply can’t. He is so odd

I still really don’t know how he noosed himself with his followers.

If you could gimme cliff notes I’d be obliged

Never heard of this lady, but she looks like an AI generated female Ben Shapiro.

Never-mind. I thought something recent happened. It seems an ongoing fail not a recent dumb take

Quote:

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Originally Posted by Sanlmar

Never-mind. I thought something recent happened. It seems an ongoing fail not a recent dumb take

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It’s a big deal for DW San. This woman is not controversial like Candace Owens. She makes short YouTube videos with a conservative slant that is relatable to more of a younger and female audience. She had more views than any one of their contributors.

DW may have won the battle with Crowder in public opinion. Candace Owens was not a surprise because of some of her pro Palestinian takes which obviously Shapiro and this guy Jeremy didn’t appreciate under their banner.

But losing Brett Cooper in such a clearly hostile manner where they attempt to continue her show and the same YouTube channel with her producer…well I think this will have an effect. Matt Walsh did tweet support for her and clearly isn’t happy about the situation. They had done collabs together in the past.

Really have to figure this came down to coin. The subs and views she was getting were huge and seemingly they couldn’t come to an agreement. I’m sure there were other things but I think at the end of the day this is about money. I don’t think the Candace Owen’s firing was about money.

I have seen enough of her content that I would be super surprised if she was acting like a Diva behind the scenes. But I know it’s easy to point the finger at this guy Jeremy. But he does seem to have shit the bed here.

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

Quote:

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Originally Posted by Sanlmar

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

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No comment from Ben. He is the co-owner of DW but lets Jeremy handle the business. Perhaps he shouldn’t.

https://x.com/JackMacCFB/status/1866581545898950893

You know who I am a big fan of @Jeff? Sagaar Enjeti. He’s a kid at like 32 but I must read or listen to him once a day. I’ve been following him for years too.

He’s something I’ve held close to the vest but his channel has exploded and his appearance on Rogan and very recently Lex Fridman has made the secret goodness kinda mainstream.

Enjeti overwhelmed that nonce Fridman

Quote:

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Originally Posted by JeffDime

Quote:

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Originally Posted by Sanlmar

I heard Ben Shapiro suffered a huge loss about the time of the United murder. I dunno why and was only mildly curious. Not enough to investigate myself.

I am so out of touch with this franchise I still conflate DW with Shapiro.

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No comment from Ben. He is the co-owner of DW but lets Jeremy handle the business. Perhaps he shouldn’t.

https://x.com/JackMacCFB/status/1866581545898950893

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Ok. I’m so out of touch.

I’m never clicking a Shapiro video. He’s too odd. He snap triggers the cringe reflex

I think I understand the subscriber loss better now

Quote:

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Originally Posted by Sanlmar

Ok. I’m so out of touch.

I’m never clicking a Shapiro video. He’s too odd. He snap triggers the cringe reflex

I think I understand the subscriber loss better now

---

All good. I am not a Shapiro guy either. I watch some of Brett Cooper and Matt Walsh’s clips on YouTube if it’s a topic I’m interested in. Once in a while I’ll check out a Twitter rant from Shapiro. Much less so now that MeatHead had me banned.

Interesting.

When Crowder was ranting against Daily Wire during their dustup in 2022/2023, he referred to a young creator who was roped into a bad and unfair contract there. He did not refer to Brett by name, nor did he describe the creator other than being "young", but Brett was the obvious reference there. Nobody else making content for Daily Wire is under 30.

So yeah, that shitty contract was probably done, she went to Jeremy Boering and said, "Okay, time for a big raise now", and he said nope. Or at least not anywhere near what she wanted.

Keep in mind she also did acting, both in their fail adaptation of Snow White (she was the lead character) and in Boering's own commercials.

Eventually Daily Wire is going to strangle itself.

As a lot of us assumed, there was more to the story, and it's starting to leak out.

Jeremy Boering, whom I always believed to be a jerk, is said to have pushed her out, due to Brett feuding with him about issues at Daily Wire.

https://www.youtube.com/watch?v=jJ6qGn3OMJA


Interesting video. I suggest you watch.

Among other things, it's alleged that Brett's replacement -- her former close friend -- was trained by Daily Wire to imitate her mannerisms and intonations! Bizarre!

Oh, and just as I predicted in earlier threads, apparently Daily Wire is cash strapped now because of Jeremy Boering's "ambitious decisions".

:lol


Why did Shapiro let this clown run the company? I realize Ben isn't a natural businessman, and he and Boering go back a number of years, but this was bound to happen.

Remember their $100m investment in that awful kids' streaming service? How is that going?

How about their terrible movies, such as the one starring Gina Carrano?

The money wasted on this shit was Boering's idea.

Honestly Daily Wire has two successful franchises:

Ben Shapiro

Matt Walsh


Walsh is good at making funny and clever documentaries. Shapiro has a well-liked, reasonable, mainline conservative show.

The rest of Daily Wire has always ranged between boring, weird, and lame.

https://www.reddit.com/r/BrettCooper...ed_out_of_the/

A Reddit video of the same guy above talking about issues at Daily Wire, including the financial trouble

BUMP

A guy named "magaman28", who is a big Daily Wire fan, grabbed two clips of Jeremy Boering taking passive aggressive shots at Brett Cooper. Oddly, magaman28 is on Boering's side, and thinks this video will make Brett look bad. It's the opposite.

Nevertheless, these two videos give a lot of insight into what is going on, in just 5 minutes.

https://x.com/magaman28/status/1882200973042655605
https://x.com/magaman28/status/1882204237180101066


New things I learned:

- Brett "wanted out" of her contract in the summer, and a long negotiation occurred, but failed. She then left Daily Wire in December 2024. I believe this. I think that Crowder's description of Brett being locked into a bad contract was true, and she finally had enough of it this past summer, given all of her contributions to Daily Wire. I'm guessing that Boering said, "Fuck you, you're honoring your contract, and maybe we will give you a small raise", and she ended up telling them she just wanted out completely.

- Brett "hand picked" Reagan to work with her. This means nothing, though, as handpicking Reagan doesn't mean that she handpicked Reagan to be her successor.

- Boering's favorite movie project -- The Pendragon Cycle -- will be released, but the date is unknown. However, Brett's parts have already been filmed, so her departure shouldn't mean much regarding that.

- Boergin's second favorite movie project -- Snow White -- is probably not happening. Brett was supposed to be the star, and now with her departure, the whole thing is falling apart. You can tell that Boering is quite bitter about this.

- Daily Wire gave Brett various lessons (singing, dancing, speaking), basically in everything besides acting. They deny giving Reagan any lessons to act like Brett, and claim that her similarity in style to Brett was simply because the two women worked together so closely (lol, such bullshit).

- Boering's "feelings are hurt" (huge lol) that Brett isn't giving public support to Reagan, especially with Reagan getting bashed by Brett's fans.



Bottom line is that this was anything but an amicable parting.

I think Brett realized she was being taken advantage of, and Boering was using her as a workhorse while paying her relatively little.

Boering comes off as very arrogant and slimy in this video.



Where were these clips from? Apparently they were from behind a Daily Wire paywall, and not meant for the general public, yet obviously not top secret. Interesting, huh?

Cooper apparently liked an Instagram post by Candace Owens, bashing Netanyahu and accusing him of starting a new holocaust.

Cooper admitted to having liked the post, but claimed she did so to support her friend Owens. When questioned as to whether she agrees with the post, Cooper would not comment.

Is Cooper another Jew hater? Is that why she fell out with Daily Wire? Or is it possible she's just doing this as a middle finger to Shapiro and Daily Wire, who infamously let go of Owens because of her anti-Israel views? My guess is the latter.

Cooper has started a new YouTube channel, but it sat for awhile with no content. Finally, yesterday she posted this trailer for her new show, which will premiere on January 30:

https://www.youtube.com/watch?v=zW3s9ArVweA



In the meantime, The Comments Section, her former channel, has cratered. Her replacement, Reagan Conrad, is drawing about 10% of the views that Cooper regularly received, which is brutal considering it's an established channel. You also have to wonder if some of the views are people who are just hate-watching it.

I'm really starting to think Daily Wire is run by morons, and that Jeremy Boering is the biggest moron of them all.

Do they not know how the internet works? Did they really think they could just replace Brett Cooper on the same channel, and nobody would bat an eye?

Did they really think conspiracy-prone Candace Owens would play ball with them, and not launch into anti-Semitic rants at some point?

Did they really think wasting big money on fail children's programming and terrible movies was a proper use of their budget?

They don't even need a high budget. Ben Shapiro's show is easy and cheap to produce (and very popular), and Matt Walsh is good at making his documentaries about trans issues and DEI. They could be hugely profitable right now, but I'm guessing are running in the red as of late.

Just a matter of time until a more competent conservative network on social media takes over. If I were a younger man, I'd start one myself.

Quote:

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Originally Posted by v12cl

Never heard of this lady, but she looks like an AI generated female Ben Shapiro.

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I finally looked at her the other day and this comment was dead on. If the second girl took acting lessons to act like her, the first took acting lessons to appear like Shapiro. I was legit googling if he was old enough to have a kid her age. That Brett kid has a less annoying voice but her cadence and pace are 100% Shapiro. I don't get it, her appeal, but I am old enough I am not supposed to understand it.

Quote:

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Originally Posted by Dan Druff

Cooper apparently liked an Instagram post by Candace Owens, bashing Netanyahu and accusing him of starting a new holocaust.

Cooper admitted to having liked the post, but claimed she did so to support her friend Owens. When questioned as to whether she agrees with the post, Cooper would not comment.

Is Cooper another Jew hater? Is that why she fell out with Daily Wire? Or is it possible she's just doing this as a middle finger to Shapiro and Daily Wire, who infamously let go of Owens because of her anti-Israel views? My guess is the latter.

Cooper has started a new YouTube channel, but it sat for awhile with no content. Finally, yesterday she posted this trailer for her new show, which will premiere on January 30:

https://www.youtube.com/watch?v=zW3s9ArVweA




In the meantime, The Comments Section, her former channel, has cratered. Her replacement, Reagan Conrad, is drawing about 10% of the views that Cooper regularly received, which is brutal considering it's an established channel. You also have to wonder if some of the views are people who are just hate-watching it.

I'm really starting to think Daily Wire is run by morons, and that Jeremy Boering is the biggest moron of them all.

Do they not know how the internet works? Did they really think they could just replace Brett Cooper on the same channel, and nobody would bat an eye?

Did they really think conspiracy-prone Candace Owens would play ball with them, and not launch into anti-Semitic rants at some point?

Did they really think wasting big money on fail children's programming and terrible movies was a proper use of their budget?

They don't even need a high budget. Ben Shapiro's show is easy and cheap to produce (and very popular), and Matt Walsh is good at making his documentaries about trans issues and DEI. They could be hugely profitable right now, but I'm guessing are running in the red as of late.

Just a matter of time until a more competent conservative network on social media takes over. If I were a younger man, I'd start one myself.

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Regarding the end, I recall telling you to start one fifteen years ago. I thought you missed your calling. I would do a crossfire style one with you, but I don't think either of us are extreme enough in our chosen ideology for today. I also told Jewdonk to start a conspiracy show 15 years ago when he loved Alex Jones and was posting all the UFO shit. I said conspiracy theory is becoming the new religion. I stand by both those suggestions now with hindsight. I think you would both be extraordinarily wealthy.

I didn't watch Cooper's show either, except for in short spurts occasionally. But I wasn't the target audience.

Yes, she does look like Ben Shapiro, but I think that's a coincidence. Maybe some subliminal thing in what made her get hired there, though. No chance he's her actual father. He would have had to have done it as a teenager, and at the time he was a short nerdy kid who definitely wasn't getting laid, whether he wanted to or not.

She has a huge following and a lot of her fans really like her. Daily Wire had a good thing going with her, so I'm not sure why they didn't just break out the checkbook and pay. I doubt she was looking for insane money.

With that said, liking wacky anti-Semitic shit from Owens isn't a good look, either.

Quote:

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Originally Posted by Dan Druff

I didn't watch Cooper's show either, except for in short spurts occasionally. But I wasn't the target audience.

Yes, she does look like Ben Shapiro, but I think that's a coincidence. Maybe some subliminal thing in what made her get hired there, though. No chance he's her actual father. He would have had to have done it as a teenager, and at the time he was a short nerdy kid who definitely wasn't getting laid, whether he wanted to or not.

She has a huge following and a lot of her fans really like her. Daily Wire had a good thing going with her, so I'm not sure why they didn't just break out the checkbook and pay. I doubt she was looking for insane money.

With that said, liking wacky anti-Semitic shit from Owens isn't a good look, either.

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https://x.com/AdameMedia/status/1881731178539200521

:cosby

Brett Cooper was on Jesse Watters last night:

https://www.youtube.com/watch?v=afU4...IHdhdHRlcnM%3D

So the results are in, and...

The winner is................





BRETT COOPER, BY NEARLY THE ENTIRE TRACK!!


It's a complete blowout. Cooper is currently averaging 350k-500k views per video, whereas Reagan is flailing with 18-30k views. What a beatdown. And Reagan had the established channel!

BUT...

The shine has fallen off Cooper a bit. She got approximately 3.5 MILLION views for her first two episodes, which blew away anything she got on Daily Wire. However, since then, it's been a steep decline. As recently as 4 weeks ago, she was still getting over a million. Her last 6 videos have failed to reach 650k, and some of them failed to reach 500k, including her last one which sits at 337k. Some of the views come later, so it's not a completely fair comparison, but it seems Cooper is now settling into the numbers she got at Daily Wire -- around 300-500k per video, give or take, aside from a few big hits.

That's very respectable, and now she's also able to keep all the revenue herself, rather than be an underpaid Daily Wire employee.

She also gets the satisfaction of having ruined Jeremy Boreing's plans for his idiotic Snow White film, as that has now been scrapped. This may have actually done Boreing a favor, but he doesn't see it that way. He's really fuming about the whole thing.

On a bigger scale, this probably fucked Daily Wire for at least the medium term, and maybe the long term, as they probably lost a shitload of younger viewers who are bitter about the way this whole thing was handled. Finding a conservative host who appeals to the under-30 crowd isn't easy, and Cooper was definitely it.

Quote:

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Originally Posted by Dan Druff

So the results are in, and...

The winner is................





BRETT COOPER, BY NEARLY THE ENTIRE TRACK!!


It's a complete blowout. Cooper is currently averaging 350k-500k views per video, whereas Reagan is flailing with 18-30k views. What a beatdown. And Reagan had the established channel!

BUT...

The shine has fallen off Cooper a bit. She got approximately 3.5 MILLION views for her first two episodes, which blew away anything she got on Daily Wire. However, since then, it's been a steep decline. As recently as 4 weeks ago, she was still getting over a million. Her last 6 videos have failed to reach 650k, and some of them failed to reach 500k, including her last one which sits at 337k. Some of the views come later, so it's not a completely fair comparison, but it seems Cooper is now settling into the numbers she got at Daily Wire -- around 300-500k per video, give or take, aside from a few big hits.

That's very respectable, and now she's also able to keep all the revenue herself, rather than be an underpaid Daily Wire employee.

She also gets the satisfaction of having ruined Jeremy Boreing's plans for his idiotic Snow White film, as that has now been scrapped. This may have actually done Boreing a favor, but he doesn't see it that way. He's really fuming about the whole thing.

On a bigger scale, this probably fucked Daily Wire for at least the medium term, and maybe the long term, as they probably lost a shitload of younger viewers who are bitter about the way this whole thing was handled. Finding a conservative host who appeals to the under-30 crowd isn't easy, and Cooper was definitely it.

---

I think she's ok. I never found her all that compelling though. I watch everyone else there with regularity and have been a subscriber. As an alternative to the others, she's much easier on the eyes obviously... and she's novel in a way similar to what Candace was. Without a foil (not in ideology, but in demographic) perhaps she's not quite as compelling and the luster will tarnish A BIT.... over time. But obviously, she'll have plenty of eyeballs on her new stuff now and be popular in the same way that Kayleigh Mcenany/Emily Compagno are, as an example. But, at the same time, putting her next to those two (especially someone like Mcenany) won't do Brett any favors. So it'll be interesting to see how they actually utilize her and what the outcome/lifespan looks like for her in a mainstream channel with contributors who don't just mirror but outshine her demographically and are more (in some cases way more) knowledgeable than she is.

Quote:

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Originally Posted by VegasSpider

Quote:

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Originally Posted by Dan Druff

So the results are in, and...

The winner is................





BRETT COOPER, BY NEARLY THE ENTIRE TRACK!!


It's a complete blowout. Cooper is currently averaging 350k-500k views per video, whereas Reagan is flailing with 18-30k views. What a beatdown. And Reagan had the established channel!

BUT...

The shine has fallen off Cooper a bit. She got approximately 3.5 MILLION views for her first two episodes, which blew away anything she got on Daily Wire. However, since then, it's been a steep decline. As recently as 4 weeks ago, she was still getting over a million. Her last 6 videos have failed to reach 650k, and some of them failed to reach 500k, including her last one which sits at 337k. Some of the views come later, so it's not a completely fair comparison, but it seems Cooper is now settling into the numbers she got at Daily Wire -- around 300-500k per video, give or take, aside from a few big hits.

That's very respectable, and now she's also able to keep all the revenue herself, rather than be an underpaid Daily Wire employee.

She also gets the satisfaction of having ruined Jeremy Boreing's plans for his idiotic Snow White film, as that has now been scrapped. This may have actually done Boreing a favor, but he doesn't see it that way. He's really fuming about the whole thing.

On a bigger scale, this probably fucked Daily Wire for at least the medium term, and maybe the long term, as they probably lost a shitload of younger viewers who are bitter about the way this whole thing was handled. Finding a conservative host who appeals to the under-30 crowd isn't easy, and Cooper was definitely it.

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I think she's ok. I never found her all that compelling though. I watch everyone else there with regularity and have been a subscriber. As an alternative to the others, she's much easier on the eyes obviously... and she's novel in a way similar to what Candace was. Without a foil (not in ideology, but in demographic) perhaps she's not quite as compelling and the luster will tarnish A BIT.... over time. But obviously, she'll have plenty of eyeballs on her new stuff now and be popular in the same way that Kayleigh Mcenany/Emily Compagno are, as an example. But, at the same time, putting her next to those two (especially someone like Mcenany) won't do Brett any favors. So it'll be interesting to see how they actually utilize her and what the outcome/lifespan looks like for her in a mainstream channel with contributors who don't just mirror but outshine her demographically and are more (in some cases way more) knowledgeable than she is.

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I agree. That's why I don't watch her. She does not engage in any deep or interesting discussions. Not a terrible show, but just not interesting to me. Maybe I'm too old to appreciate it.

She's purely there to appeal to the under-30 crowd, and maybe horny middle aged dudes who like how she looks.

If she were a 40-year-old guy, zero chance she would have any prominence in the space. Sad but true. But I don't hold that against her. I would be doing the same thing if I were an attractive 20-something female.

Quote:

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Originally Posted by Dan Druff

I agree. That's why I don't watch her. She does not engage in any deep or interesting discussions. Not a terrible show, but just not interesting to me. Maybe I'm too old to appreciate it.

She's purely there to appeal to the under-30 crowd, and maybe horny middle aged dudes who like how she looks.

If she were a 40-year-old guy, zero chance she would have any prominence in the space. Sad but true. But I don't hold that against her. I would be doing the same thing if I were an attractive 20-something female.

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I agree with all of that.... and yeah, i don't begrudge HER one bit.... it just doesn't make a whole lot of sense to me if im casting for Fox News.

I mean Mcenany is a fucking superstar. She's a hall of famer and Brett is still playing tee ball... One of em is a legit assasin who actually played a role in national politics and the other one ran a tik tok channel. I'd just be concerned if I were the network that... that contrast becomes too apparent over time.

I don't think it's your age. I'm about your age and Brett doesn't appeal to me, but then again young boys don't appeal to me lol.... and there's no intellectual component. It's not that i wouldn't watch someone just for their level of attractiveness. I like Hannah Baron and I have no interest in catching Catfish.
Kayleigh or Emily could speak total jibberish, and i'd probably still at least not change the channel for a couple minutes.

That being said, if I'm Daily Wire, i never get rid of her in the first place, but clearly there's something afoot over there after the whole Candace debacle. It's like they're looking for all the monsters under the bed or something. No idea... cause it seems strange to me that Brett was ANY threat to them whatsoever... and now you're just a boys club with no waitresses? Just pay her the money and go about your business. All seems strange to me.

The Candace situation and Brett situation are often conflated, and it's understandable because both were high-profile female hosts at Daily Wire, and both were fired/pushed out within a relatively short period of time.

However, their two separations from Daily Wire appear to have been wildly different.

Candace Owens was a bad fit from the start. I said so when they signed her. She's more outrageous, conspiratorial, and appeals to the hard right. Daily Wire has never been hard right, and never will be. Not surprisingly, she got caught up in all the anti-Israel crap, which offended Ben Shapiro, and he could no longer stand to have someone on his network spewing that stuff. I actually understand why they fired her, and if I were Ben, I probably would have done the same. HOWEVER, if I were Ben, I would never have allowed her to be hired in the first place. It was a ticking time bomb.

Brett Cooper appears to have been a matter of money. She was not offending or pissing off Ben Shapiro, nor was she saying anything on her show which was particularly controversial to the viewers. However, unlike Candace, Brett joined Daily Wire when she was basically a nobody, and they got her dirt cheap. They locked her into a years-long contract where she was working for peanuts compared to what her channel and presence were generating. Steven Crowder even made cryptic reference to this, when he had his little spat with Daily Wire.

At the time, Crowder's assertion was mostly ignored, because he was in full meltdown mode, and he had already told some lies and half-truths about Daily Wire. However, that claim about a "young star" (obviously Brett) being stuck in a low-paid contract always stuck with me, as it seemed like a weird claim to fabricate. Indeed, Brett's departure appears to have been mostly about money. Her contract was coming to an end, she wanted a huge raise (especially because of her participation in Jeremy Boreing's vanity movie projects), and they probably lowballed her. This likely created some bad blood between her and Boreing, and that was that.

The common denominator here? Bad business decisions.

You don't hire a Candace Owens if you're trying to run a mainstream conservative network which stays away from conspiracy theories and alt-right talking points.

You don't lowball a Brett Cooper just because your network originally made her famous. Appreciate what she's done for you, pay her well on her next contract (especially if the previous contract was super stingy), and be happy that she's getting engagement.

I don't think Daily Wire really knows what they're doing. I think they semi-lucked into success at the beginning with Shapiro's show (because Shapiro is good at what he does), and they have also struck gold with Matt Walsh's comedy documentaries. But I think they're biting off way more than they can chew, and Boreing does not seem like a competent co-CEO. The entire Bentkey "children's programming" has been a fail, as has their attempts to make movies. Seriously... the movies they've released have been embarrassingly bad. They also embarrassed themselves by selling low quality, third-party-manufactured razors as "Jeremy's Razors", shortly after losing Harry's Razors as a sponsor.

I'm just seeing a lot of dumb things from them. Keep in mind that they have backing from a billionaire who might be asking for this weird stuff (like the children's programming), so maybe it's not as dumb as we think. Still, I don't know how long they wll remain dominant in the space.

Quote:

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Originally Posted by Dan Druff

The Candace situation and Brett situation are often conflated, and it's understandable because both were high-profile female hosts at Daily Wire, and both were fired/pushed out within a relatively short period of time.

However, their two separations from Daily Wire appear to have been wildly different.

Candace Owens was a bad fit from the start. I said so when they signed her. She's more outrageous, conspiratorial, and appeals to the hard right. Daily Wire has never been hard right, and never will be. Not surprisingly, she got caught up in all the anti-Israel crap, which offended Ben Shapiro, and he could no longer stand to have someone on his network spewing that stuff. I actually understand why they fired her, and if I were Ben, I probably would have done the same. HOWEVER, if I were Ben, I would never have allowed her to be hired in the first place. It was a ticking time bomb.

Brett Cooper appears to have been a matter of money. She was not offending or pissing off Ben Shapiro, nor was she saying anything on her show which was particularly controversial to the viewers. However, unlike Candace, Brett joined Daily Wire when she was basically a nobody, and they got her dirt cheap. They locked her into a years-long contract where she was working for peanuts compared to what her channel and presence were generating. Steven Crowder even made cryptic reference to this, when he had his little spat with Daily Wire.

At the time, Crowder's assertion was mostly ignored, because he was in full meltdown mode, and he had already told some lies and half-truths about Daily Wire. However, that claim about a "young star" (obviously Brett) being stuck in a low-paid contract always stuck with me, as it seemed like a weird claim to fabricate. Indeed, Brett's departure appears to have been mostly about money. Her contract was coming to an end, she wanted a huge raise (especially because of her participation in Jeremy Boreing's vanity movie projects), and they probably lowballed her. This likely created some bad blood between her and Boreing, and that was that.

The common denominator here? Bad business decisions.

You don't hire a Candace Owens if you're trying to run a mainstream conservative network which stays away from conspiracy theories and alt-right talking points.

You don't lowball a Brett Cooper just because your network originally made her famous. Appreciate what she's done for you, pay her well on her next contract (especially if the previous contract was super stingy), and be happy that she's getting engagement.

I don't think Daily Wire really knows what they're doing. I think they semi-lucked into success at the beginning with Shapiro's show (because Shapiro is good at what he does), and they have also struck gold with Matt Walsh's comedy documentaries. But I think they're biting off way more than they can chew, and Boreing does not seem like a competent co-CEO. The entire Bentkey "children's programming" has been a fail, as has their attempts to make movies. Seriously... the movies they've released have been embarrassingly bad. They also embarrassed themselves by selling low quality, third-party-manufactured razors as "Jeremy's Razors", shortly after losing Harry's Razors as a sponsor.

I'm just seeing a lot of dumb things from them. Keep in mind that they have backing from a billionaire who might be asking for this weird stuff (like the children's programming), so maybe it's not as dumb as we think. Still, I don't know how long they wll remain dominant in the space.

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I am sure Ben watched her and had the same opinion as I did and you did from the few segments I watched. There is nothing wrong with her. But this is a conversation that is vapid and for high school girls. Why would I pay her that much?

He’s a true conservative who wants to put his world view forth and doesn’t realize that’s a shrinking space.

He also fails to realize the religion of MAGA is “owning the libs” mixed with conspiracy. It’s also heavily male and a mixture of desperate middle aged guys and young incels and the random splitthis seeking attention in a room full of dumb men.

This is why Candace Owens is interviewing Andrew Tate and kissing his ass on the night of the SOTU. He’s not really any better than a frequent visitor to Epstein Island. Not as bad as Epstein but worse than a frequent visitor. Fucking 17 year olds is fucking 17 year olds and he made a career out of it.

That Candace is a fake Christian interviewing, at minimum, a very disturbed guy doesn’t matter to her audience. Pettiness and owning the libs is all that matters to them. The religion talk is just nonsense to make themselves feel better about being such low class losers. I hate them and that they exist, but Trump is way less irritating than they are. I respect the con. I hate the marks who fall for it.

That your average Democrat thinks nothing of MAGA other than they are basically the people of Wal Mart and dumb is lost on them. They really think anyone who didn’t vote for Trump is sitting around seething. You see it among the idiot fringe here. Like when Biden was president did you do anything besides live your life normally? It’s so dumb, but so are these people who gravitate to this shit.

A bad basketball score bothers me more than anything some MAGA person can ever think on any subject.

That girl artfully mocked modern culture. I agreed with her mostly from what little I watched. She was snarky but likable. But I wouldn’t spend 5 minutes on it, but then I’m not an incel or lonely. His audience is like MAGA itself. Largely male, not bright, and he underestimated what a draw a somewhat attractive girl “owning libs” is to a million people.

It’s really that simple. There is a reason MTG and Matt Gaetz and Boebert are more popular and are bigger household names than pretty much any GOP member who hasn’t been around 20 years. They are perfect examples of what the MAGA movement is about. Ben will have some loyal niche audience full of people MAGA would refer to as rhinos and the idiots will continue to thrive. He made a bad business move to not recognize he’s the minority in a party of majority white trash and needs to thread that needle better to remain as lucrative as he’s been.

https://www.youtube.com/watch?v=ok0WlfnVO5A


She covers the Reagan Conrad issue at 4 minute mark.

She's trying to be diplomatic, but you can tell she's pissed at Reagan and feels betrayed.