Elon and the ADL are at war.
https://twitter.com/elonmusk/status/1698750300474016250
https://twitter.com/elonmusk/status/1698754179148214495
https://twitter.com/elonmusk/status/1698757795259060562
Here's an article about it: https://www.cnbc.com/2023/09/05/elon...-any-kind.html
Elon is at least partially right here. The ADL is actually a left wing group which masquerades as a group fighting antisemitism. Some of their work actually does involve fighting antisemitism, but only if it comes from right wing sources. Not only do they make excuses for prominent left-wing antisemites like Ilhan Omar, but they also go after right wing Jews.
For example, they've recently been bashing Chaya Raichiik, the right wing Orthodox Jew who runs the Libs of Tiktok account. They have been claiming she's "anti-LGBTQ", which isn't even true. But even if it were true, what does this have to do with the ADL? I thought they're supposed to be focused upon antisemitism, not gay/trans issues.
Anyway, it would not surprise me if the ADL has been pressuring advertisers behind the scenes to drop Twitter.
However, Elon cannot fully blame the ADL for all of this. Shortly after he bought Twitter, a lot of major advertisers ran away, as the mainstream media and various left wing groups were insisting that he had turned it into a "hate platform". These companies were terrified to continue advertising on Twitter, fearing boycotts and media attacks, so they just quit running those ads.
Throughout all of 2023, Twitter's advertisers have been a combination of gimmicky websites/services, Chinese merchandise and drop-ship scams, and other low quality shit. Elon is clearly losing money on the site, though he did shed some of the expense by firing a ton of people.
Unfortunately, there isn't much of a solution for this. The left and media branded Twitter as a toxic dump full of hate speech, and it's tough for Elon to shed that label unless they retract it, which they won't. Policy-wise, new Twitter is run far better than old Twitter, as the amount of ideological censorship has greatly decreased, and they are no longer taking marching orders from the government as to what to remove. They are still removing "hate speech" from the platform -- they're just not censoring points of view incorrectly branded as hate speech.
The funny thing, though, is that the same lefties who attacked advertisers for running ads on Twitter are still using the platform. Attempts to move to other platforms have fallen flat. For the most part, everyone is still on Twitter. Those that aren't have mostly quit social media altogether, and haven't replaced Twitter with something else.