Originally Posted by
Dan Druff
The interracial couples in advertising go pretty far back. That was the earliest form of trying to fake virtue signal, so as to win the business from middle/upper class guilty white liberals.
"Rick" is correct that corporations are mostly soulless, and simply use a process to determine what will increase their bottom line. If it's calculated that portraying an interracial couple using their product will win more new customers than they'll lose, then they do it. Target is a good example of this. They are often on the forefront of pseudo-woke corporate moves, and I've seen the Facebook liberals eat it up.
There is a type of signaling happening here, but it's not the virtuous kind. The point of diversity in ads is not to win over guilty white liberals, but to sell to minorities and cast a wide net.
Diet Coke and Coke Zero are exactly the same thing. But one brand became associated with women, so the other was marketed aggressively at men. As a result many consumers drink the version that corresponds to their gender, as stupid as that is.
If your clothing brand mainly features black people in its advertising, then white people will obviously feel like it's not for them. Not a whole lot of white people wore Fubu in the 90s.
Believe it or not, other demos can be influenced similarly. There are more black people and women drinking Budweiser and Coors now than there were 40 years ago, when it was culturally more of a white dude thing.
Diverse ads are simply trying to convey, at a subconcious level, is that "this brand is for you too". Most people won't even notice it, except for retards like desertrunner who are a shrinking percentage of the populace.