That's a very good/serious question everyone should wonder and I don't really know for sure.
I would imagine now that it's launched they will pump money into advertising but until it was online what really is the point to spend until now?
This probably means for a little while the competition will be tough until recs get on there.
I checked a few people randomly on twitch streaming it and it looks the same as that beta video of Galfond playing but I'd imagine they worked out bugs,etc...
From a quick youtube search I found this video of a guy breaking down the rake model: