I am not really familiar with Jones apart from listening to some bits he did on Rogan.

My understanding of his business model is that most of this $$ comes from people going to his actual website and advertising revenue from that website, and that from a monetization standpoint all the social media platforms were pretty minor. I wouldn't be surprised if in the short term this caused MORE people to go to his actual website and increases his business. Whether this is sustainable and whether losing his social media presence will negatively affect him in the long term I don't know.