I have informed the WSOP about this, and they are looking into whether someone in marketing made an agreement with him.

It's possible that he just took the name without permission, and it's also possible that some marketer gave him permission to use it and didn't follow up on the legitimacy of the whole thing.

It does appear they offered real classes for awhile, so I'm guessing it all went well for some time, and then fell apart for whatever reason.