Ha, point taken. I certainly would have agreed in that there doesn't seem to be much point in laboring over brisket when you end up drenching it in sauce that overtakes the flavor. But I have to admit after reading A Meat Smoking Manifesto, I'm very intrigued by Franklin's brisket. The book is approximately 90% about brisket and it's obviously his specialty. He makes a great argument in his book for the superiority of his product. This is why I'm very keen to try it.