Cracker Barrel does stupid rebrand, removes the guy and the barrel

[desertrunner]

Embedded Tweet

https://twitter.com/crackerbarrel/status/1965424119660323068

You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our “Old Timer” logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.

Learn more: crackerbarrel.com/allthemore

[Dan Druff]

Reaction hasn’t been good.

People are insisting they fire the woke CEO and stop using microwaves.

The cat is out of the bag and this won’t fix it.

[desertrunner]

UPDATE-

People driving through West Nashville are seeing a billboard along Interstate 40 that says “Fire the CEO.” The billboard itself appears to resemble a recent rebranded Cracker Barrel logo, which was reverted by the company following backlash.



The push back from CB-

https://www.wsmv.com/2025/09/18/crac...ceo-nashville/

[desertrunner]

https://www.foxla.com/news/cracker-b...FPhhXlCgXZbW3w