The Team Retard outrage for the others is somewhat understandable but this rebrand is a last gasp attempt for survival, likely to fail.
Everyone here that is outraged is old, fat, and probably riddled with gout. The last time I went to a Cracker Barrel was post-hangover breakfast on a Sunday where we ate country ham and gravy amid a sea of churchgoing obese elderly. Oxygen tanks and walkers outnumbered high chairs at least 3 to 1.
No chance a business model like that is sustainable in today's world.