Quote Originally Posted by Dan Druff View Post
Anheuser Busch's dumb partnership with Dylan Mulvaney came from their marketing VP, Alissa Heinerscheid.

https://www.dailymail.co.uk/news/art...lvaney-ad.html

She's a woke chick who felt that Bud Light long had an image that was "too fratty", and that it was "in decline". She claimed that the brand had to appeal to a younger demographic, or otherwise its drinkers would die off or age out of buying it, and the brand would die.

This was supposedly her attempt to appeal to the younger crowd, and introduce the brand to a demographic where Bud Light was no longer doing well.

On the surface this could sound smart, but the problem is that Bud Light isn't in decline because it has an image of being consumed by toxic men. It's in decline because it sucks, and people are simply choosing other options which don't suck as much.

I don't think they will pick up enough new customers from this woke positioning to make up for customers they lose due to the controversy. Keep in mind that this move hurts all Anheuser Busch brands, not just Bud Light.

Dylan Mulvaney is just such a weird person for woke corporations to get behind. This is not a serious trans person just quietly trying to live life after transition. This is a flamboyant gay man who now adopts every negative stereotype about women as if it's cute, and is clearly on this entire campaign for attention and fame. Plus the dude's obsession with tampons is just plain weird.
The beer does suck, but a lot of beer that sucks have made resurgences.

What made it such an idiotic move was not grasping who currently drinks her beer. I pay attention to what young poor people drink out of curiosity. Or what middle-aged blue collar dudes drink.

I see a lot of Busch Light now being drank amongst the dive bar crowd. Having owned more than a few neighborhood bars, that surprises me. I was long out of that world by the time that transition took place. Busch was considered garbage then. I recall the PBR hipster period and found it strange that a beer I associated with steel workers from another generation became hip with kids.

It’s a lot like Champion sports wear. Champion was garbage on a rack for $8 for decades and you wouldn’t be caught dead in it.

In PBR’s case, it was kind of a grass roots movement that was almost anti-marketing and hipsters romanticized 70s culture a lot. From everything I read, there was a concerted effort to run a grass roots campaign that was to never look like a marketing campaign. Really smart. Started in Portland and spread across the country.

In Champions case, they laid out heavy money to influencers to simply be seen in it and it took a decades dead company back into selling $90 hoodies.


Both really smart choices given who they were trying to appeal to.


This was idiotic. Inexpensive shit beer is for frat boys and the uneducated, the group least likely to drink some beer with a fucking ladyboy on the can. They took your grandpas Budweiser and put a chick with a dick on it.

This trans shit is baffling. It really doesn’t have wide support from anyone outside the wokest kids. I know gay people over 30 and most are of the opinion they’re shoving this shit down people’s throats. That woke urban demographic also aren’t big drinkers, they are vapers and if they drink at all, likely to drink some weird alcohol/fruit drink with a Red Bull chaser. They aren’t going to flip to Bud Light, and even if they did, they aren’t enough in numbers and don’t drink hard enough. It’s like the casino business, you make your money off every day problem drinkers. Now the construction dude will get his balls busted drinking some ladyboy beer and some small percentage will switch to another shit beer.

Just incredibly dumb marketing. Might not kill the brand, but definitely will hurt.