ok i have some color commentary / back story on whats going on here vis a vis musk having an actual very online meltdown / running twitter dick first into the permafrost:

there is a yearly event called 'newfronts'. this is an event where digital companies essentially sell ad blocks for the next year, i believe it was scheduled in early may this year. anyway typically, twitter will lock in $750m USD in ad rev here, +/- $150m. thats contractually guaranteed cash for the following year, every year.

apparently some 'activists' called 'Stop the Deal' reached out to the usual suspect advertisers and said look, all we want you to do is ask the absolute bare minimum due diligence questions about wtf twitters plans are next year, nbd. just ask. then do whatever you want with your money, but just ask whats going on first.

so they did. just total puff piece soft ball questions. and twitter had literally zero answers. very quickly everything went totally off the rails. they had to shut down the presentation. almost no ad blocks were sold.

punch line; musk has had what, 6 months to reassure ad clients and present them a plan since the event. and instead of that, hes harassing them online, accusing them of being leftist activists, and generally stripping gears and destroying relations with parties who have literally spent billions of dollars with that company already.

so yeah basically musk's master stroke here was to alienate everyone who funded twitters ongoing operations and then resort to begging his influencers to pay $8 a month.

i bet rogan thinks its brilliant.