I don't believe it's a hoax, but I keep watching the video, and I don't understand how Alison was able to run away at full speed (in high heels, no less), get fairly far away from the shooter (who couldn't hit her 3 times as a stationary target at point blank), and still die.

The shooter also didn't appear to be running, even when the camera went black.

Did he just run and catch up to her after he turned off the camera?

Given how poor of a shot he was, I can't see how he would have hit her while running away at such a long distance, unless he got really lucky.

The only other thing I can think of is that Alison WAS hit on those first 3 shots, and adrenaline allowed her to run a short distance before collapsing.