Quote Originally Posted by Deal View Post
I'm not defending Mezrich, but there seems to be some unfairness in these reviews. Druff is on radio and twitter and this site asking people to go and one star certain reviews he disagrees with and to create negative reviews calling Ben out on some truth doctoring. How different is that than Ben telling his buddies that he just wrote a book and that some internet geeks have pounded it with fraudulent negative reviews so it would be appreciated if they would read the book and post a review. That seems like a sensible reaction from his point of view.

Druff, have you even read the book? Do you find your actions of encouraging others that have not read the book to post negative feedback in an attempt to influence sales ethical? I feel it is somewhat fraudulent and for sure unethical.
Except that the amazon rules state that advertising and promotional material is not allowed in review. There is nothing in the rules to say you have to have read the book. The reviews (unlike the content of the book) are factually accurate. The buyer can then make their own mind up.