Yes, it did catch me off guard that you can get 10 free @McDonalds @MonopolyGO game pieces per day using the alternative method. Odds of winning (mostly food) are 1 in 5 so essentially, a customer who doesn’t buy any food can receive 2 free food items per day for spending $0 at a restaurant. The free food is at the cost of where the redemption takes place, there’s no “reimbursement” from Corp. It’s our promotion that we fund ourselves.
I understand that AMOE is mandated by law so we aren’t considered a lottery, which only govt’s can do, but how many do you offer?
Historically, you had to send in a request with a self-stamped return envelope. This would cut down on actual requests because it took more effort and your own money to request. Now it’s electronic. I would think we would offer one for the entire promotion period, I was surprised to see people can do 5 requests per day.
I will follow up on this, hopefully there is a good reason why we landed on this but I do expect further dialogue and what our future strategy should be.
Reply With Quote