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Thread: The increasingly peculiar story of Dan Fleyshman, Phil Ivey, and a $20 million internet listing

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    Owner Dan Druff's Avatar
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    The increasingly peculiar story of Dan Fleyshman, Phil Ivey, and a $20 million internet listing

    Ivey Poker opened in 2012 as a free poker site. Many pros signed on to be part of it, but I never really understood the business model or where it was going.

    Apparently nobody else did, either, as it shuttered in late 2014, after failing to turn a profit or gain any traction in the poker marketplace: http://f5poker.com/poker-news/2014/1...iatus-bye-now/

    The "Ivey League", a poker training site, still remained in operation despite the shutdown of Ivey Poker.

    Shortly after the Ivey Poker shutdown, it was announced that Dan Fleyshman would be hired to reboot Ivey Poker in 2015. Fleyshman was named the new CEO of Ivey Poker, which also put him in charge of Ivey League. http://pokerfuse.com/news/industry/2...eo-ivey-poker/

    But Dan Fleyshman was an odd choice.



    He burst onto the poker scene with his high-budget, low-potential Victory Poker site, which spent a ton of money marketing what was essentially just a Cake Poker skin. Not surprisingly, it was an epic failure, and many players whom had won various prizes through Victory's various promotions were left holding an empty bag. Victory Poker officially shut down on June 1, 2011. Fleyshman was also criticized for considering moving Victory to UB's Cereus Network when things weren't working out on Cake.

    Fleyshman also got into an online tiff with former Bluff CEO here on PokerFraudAlert, back in 2013: http://pokerfraudalert.com/forum/sho...ris-from-Bluff ... Basically Fleyshman bought expensive ads on BLUFF for Victory, and then refused to pay for them. There was some fault on both sides of that one, but Fleyshman definitely stiffed them out of money. David "The Maven" Chicotsky also claimed in that same Twitter war that Fleyshman owed him money and was refusing to pay. (You can see my conclusions about the situation on post #58 of that thread.)

    One thing that always bothered me about Fleyshman was that he would incur bad debt in the name of his "companies", and then absolve himself of having to pay once the company went under, saying that it's the company's debt and not his. That is a reasonable line to take when you're the head of a large corporation, but not when you run a small online poker skin and rack up debt with other small businesses or individuals. That's just scummy behavior. Imagine if I racked up debt in the name of "PokerFraudAlert" and then closed the site and refused to pay people, claiming I personally didn't owe anything. People would be furious, and rightfully so.

    But back to the present...

    We haven't heard much from Fleyshman since he took over Ivey Poker in November 2014.

    But then this weird ad popped up on the "Merger Network", apparently a website where you can buy, sell, and raise capital for businesses:

    Name:  merger-ivey.png
Views: 2909
Size:  65.9 KB

    This was posted on February 6.

    You won't find this ad there anymore. It's gone. I grabbed it before it disappeared.

    So why is it gone?

    That's the strange part.

    Dan Fleyshman claims that the entire ad was fake, and that he contacted the Merger Network website to remove it.

    Quote Originally Posted by Dan Fleyshman
    We are expanding the business into multiple categories but we’re not selling the business and [Phil] Ivey has self funded the mid 7 figures put into the company over the years.
    So did some scammer simply pretend he was affiliated with Ivey Poker, and then attempt to trick investors into sending him money?

    Possible. Certainly Ivey has a big, recognizable name, and the Ivey Poker 2015 restructuring was no secret.

    But it's also quite possible that Fleyshman really did post this ad, without Ivey's knowledge. Perhaps Fleyshman really was seeking this $20 million in capital, but was only going to present it to Ivey if this fundraising attempt yielded some actual investors. So perhaps Fleyshman decided just to wash his hands of responsibility here, and claim the ad was fake.

    That's what I would guess actually happened.

    This is a very detailed ad, and it contains some ideas (changing the brand from Ivey Poker/Ivey League to simply Ivey League) which are unlikely to be mentioned by a scammer.

    When a scammer pretends to represent a company, he focuses all of his energy toward convincing the reader that he is legitimate and really represents them. He does not bother to think of minutiae such as consolidating the brand name, as that by itself doesn't really add value to the scam, and in fact could raise suspicion. Furthermore, the attempt to raise $20 million seems too ambitious for a scammer, who would be thrilled to "raise" something like $10,000-$100,000 and run off with it. It's a lot easier to steal thousands through misrepresentation than millions or tens of millions, where the investor would likely demand a conversation with Ivey himself, as well as verification he is really dealing with a legit party.

    So I just don't believe this is a scam. The ad is too detailed. The money being requested is too high. The "dream big" details of the ad (projecting Ivey League to involve itself in Fantasy Sports, Sportsbetting, and other new areas) seem like classic Fleyshman, who is known for overpromising and underdelivering.

    Fleyshman's denials of involvement are also far too weak. Rather than showing outrage that someone pretended to represent his company in order to scam as much as $20 million from people, he simply made a brief statement that his company isn't seeking funding, and that he would have the ad removed. No outrage. No warnings to people to be careful when dealing with people purporting to represent Ivey Poker. No claims that he would report this to law enforcement. That's likely because he DID place the ad, so therefore he isn't actually outraged.

    Bottom line is that I don't trust Dan Fleyshman, and I think this whole situation stinks to high heaven.

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    Bronze Daniel72's Avatar
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    Remember Victory Poker as a skin of the Everleaf Network.

    I played there a bit, because ex-grinder Nick Rainey* (who has his own story) gave us (his webinar guys) $10 or something to play there with the bunnies



    *he was involved in this fail project and had some connection to Andrew Roble and ohers

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    Bronze Daniel72's Avatar
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    And it went to the Cake network later

    http://www.pokercollectif.com/en/Leg...-poker-en.html

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    Someone was bitching at Fleyshman on twitter this week about using their likeness and quotes on a site he was running. No clue who it was or what site, but they said they told him repeatedly to take it down and he hasn't.

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    Silver hotshott74's Avatar
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    Bump... Not entirely related though an Interview with Fleyshman.

    How This Entrepreneur’s Startup Made $9.5 Million Before He Turned 20



    Dan Fleyshman was already hustling to make money at just 4 years old. Back then, his parents owned three Levi’s stores and would sell the jeans at a swap meet in Long Beach during the weekends. Fleyshman would set up a stand right next to his parents’ to sell and trade baseball cards.

    http://nextshark.com/dan-fleyshman/

    In high school, Fleyshman did not stop the grind and worked a multitude of jobs to make money.

    “I worked three jobs, working at Ruby’s diner as a host, at the stadium selling cotton candy, peanuts, Cracker Jacks and working for a stock broker, and selling candy at school — actually, I would have the teacher sell it for me in front of the classroom, and I would come pick it up on Friday. I was always trying to figure out ways to earn income to help my mom. I was also saving a lot of money for college.”

    Recognizing the money-making potential of a phrase his friend Eden loved to yell out, a 17-year-old Fleyshman, along with Moyal, trademarked the phrase “Who’s your daddy?” for 300 different products in September of 1999.

    Fleyshman went all in, putting $43,000 of the money he was saving up for college into the company. This proved to be a move that would change his life forever.

    While attending a convention a year after trademarking the phrase, Fleyshman and his team, in a stroke of luck, ran into someone who could land him a licensing deal. The deal, which was based in the UK, was for a whopping $9.5 million and gave him guaranteed revenue for the next three years.

    By his early 20s, Who’s Your Daddy, Inc. was making products for about 3000 stores.

    But it didn’t stop there. At 22, Fleyshman had his eyes set on creating an energy drink that customers would find tasty. He worked with some of the best chemists in the world to do just that, developing the drink under the “Who’s Your Daddy?” brand.

    At 23, he took his company public, becoming the youngest owner of a publicly traded company ever, beating billionaire Dell Inc. founder Michael Dell by just one year.

    “Michael Dell was 24 when he went public, so we beat him by a year, but he beat us by like $7 billion dollars. (laughs)”

    Over the next few years, Fleyshman’s energy drink rose to became the seventh highest-selling energy drink and was carried in over 55,000 retail stores.

    In September of 2008, on the 10-year anniversary of when he started his company in high school, Fleyshman resigned as CEO of Who’s Your Daddy, Inc. at the age of 27 to start Victory Poker, an online poker site that allows people to play poker with each other using real money.

    Fleyshman is an avid poker player who regularly participates in the annual World Series of Poker. He was introduced to the game by his family when he was 18 and regularly went to Vegas to play after he turned 21.

    “Poker is really interesting. It’s all about reading people. When someone is excited, they lean forward. When they are nervous, they lean back. If they like something, their eyebrows are elevated, gravity takes over, their thumbs go up. So, there’s a lot of ‘poker tells’ that translate into the business world […] There are some big name business guys and athletes that play poker — it’s the new golf — it’s the best way to put it.”

    Fleyshman proved not to be immune to failure when he was forced to shut down his baby Victory Poker.

    “Victory Poker — one of my greatest successes and one of my biggest failures all at the same time. We hit our year one expectation after 10 weeks. We were just crushing it. We were so excited we were in dozens of countries and tens of thousands of players, and we were like, ‘Oh my God this is so amazing.’

    And then April 19, 2010, we were supposed to get $3.5 million for only 15% of the company plus 200K a month in marketing. Huge company deal, we’re all flying to Costa Rica, I bought $63,000 worth of flights; we’re supposed to do a photoshoot in Costa Rica, we’re saying, ‘This contract is amazing,’ and then April 15. Boom. Black Friday happens.”

    The Black Friday Fleyshman refers to was the day when federal authorities indicted three of the largest online poker companies in the world: PokerStars, Full Tilt Poker and Cereus. The three poker sites were suddenly inoperable to U.S. users, and players’ accounts — and the money invested in them — were frozen. The ban was the result of the long-held debate on the legality of online poker.

    Seeing the future of online poker in jeopardy, Fleyshman knew his business was no longer viable.

    “…On April 19, instead of getting in $3.5 million of funding, I actually paid back the thousands and thousands of players — just so I could sleep at night. The other guys weren’t paying anyone back. But, I just felt it’s not coming back anytime soon — online poker is not going to get regulated for years. I got to pay everybody back and start with a clean slate. And that’s what I did.”

    Truly successful entrepreneurs don’t dwell on failure for too long, however. Fleyshman said:

    “I have this saying: ‘Don’t sit on the floor and cry about it.’ So, I didn’t want to just sit and think like, ‘Oh God, woe is me. What should I do next? I should jump off a building.’ So for the next year I just started consulting for casinos and other poker companies and going overseas and building my network and just really dove in as hard as I could and started getting busy, because crying and thinking, ‘Oh I lost what could have been a hundred million dollar company’ wasn’t going to save that company, and the government was not going to call me all of a sudden and say, ‘Hey, you can turn it back on now!’ I said, ‘I am just going to stay busy.’ And through that failure I found a lot of success.”

    Fleyshman also has a talent for networking with and befriending influencers and celebrities, including ex-Marvel Studios chairman David Maisel, who sits on the board of a few of his companies. Last month, Fleyshman and his new media company First Slice threw a charity poker tournament in and party for EDM giant Steve Aoki at Dan Bilzerian’s house. The celebrities in attendance included Vin Diesel, Ludacris, Chris Brown and Adrian Grenier

    Continues...
    http://nextshark.com/dan-fleyshman/
    @hotshott74 on twitter

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