Micon's logic about you was totally off-base, and I'm surprised that someone as smart as Tony B didn't question him on it.
Micon kept asking, "Did he get value out of his $100?"
The answer is a resounding NO because Micon insulted his site instead of promoting it.
Micon says, "Sponsors know what they're signing up for when they advertise here", but that's not true. Micon has not insulted previous sponsors, including very shady ones like Reefer Poker.
He insulted Jasep because he personally disliked him and felt threatened by Filthy Limper.
Furthermore, Filthy Limper didn't do anything to deserve the insults. It's not like they cheated people and Micon felt he had to speak up, sponsor or not. He just needlessly insulted the site. If you are going to insult the sponsor, you shouldn't take money from them for advertising, or at the very least it should be 100% clear to them that you will be insulting them instead of promoting them.
So whether Jasep paid $100, $10, or $1, he didn't get value because having the site insulted is NEGATIVE value, and one that most businesses would not want.
How Micon can accept advertising money from someone and still call himself "ethical" is beyond me.