Originally Posted by
sonatine
You asked a serious question I assume so Im going to give you a serious and believe it or not, educated answer.
1) Hes white.
If you're white in hiphop, you have to either be _fucked up_, or have a pedigree that shows you went through some Very Heavy Shit. This guy looks acts and sounds like he assumes hes perfectly at home around 'brothers', and also looks acts and sounds like he cries during pillow fights. Thats not a strong hand to play in the industry.
2) He has absolutely no pedigree.
Rap/hiphop, as opposed to pop/mainstream, has certain requirements in terms of ones bona fides. Very little rap/hiphop cant be traced back to roots in either NYC, LA, or ATL. An example of someone who overcame that is Iggy Azalea, who basically ran away from Australia or wherever to live with nigs at the age of 16. She sucked and fucked her way to legitimacy, and is outrageously good at her job to boot. This dude looks like he'd flinch if someone ashed their blunt on him.
Look at how many insanely talented acts came out of the Bay Area during hiphops prime. Exactly one of them has anything to show for it, and thats because his entire hiphop career was a money laundering gig for his coke empire. If you dont have a recognizable sound, you are blued screwed and tattoo'd, because if you dont appeal to a market, you dont get a market share.
Why would I, as a producer or a label, invest in this guy? Who would I market him to? What market isnt sewn up for mainstream white pothead rappers with no legend?
Whats his tag line; "Hes like Eminem but sillier"? Thanks, Im good.
3) Production.
There are two schools in the US hiphop production; murder and party. No fucking way this guy can sell murder so hes stuck with party, which is no ones idea of a blessing since party is a stacked division in terms of vocalists, and also has the most competition due to the retail strength of the market.
If this guy wants to break into the party scene, he is going to need to:
- Link up with a known producer. Timbaland once sold a beat for a suitcase with $1m cash in it. Is this guy able to roll with that? If not he better...
- .....Sign with a major. Which he probably cant, because hes signed with a label with zero US juice, which is why no one ships his vinyl to the DJs, which is why no one requests him on the radio.
- Guest on made artists tracks, which isnt going to happen because hes not here. Hes not at the shows, hes not on the bus, hes not on their labels, so why would anyone give this dude the time of day?
His only hope would be to get into the 'college' act market and nothing here stands out in a way thats going to get him in the door there. Nothing here is exemplary in terms of production, lyrics, message, or image.
Its pop music about how cool hiphop is, and no one is going to feel cool bumping it here, you know?