10 percent of ‘charity auction’ to typhoon victims
By Hollie McKayPublished December 05, 2013FoxNews.com
LOS ANGELES – Another day, another controversy in the Kardashian bubble.
This time, it is Kim Kardashian who has come under fire for her latest eBay Giving Works auction in which a “percentage of the proceeds” will aid victims of the Philippines typhoon disaster. But it’s the key word “percentage” that has many crying foul, as just 10 percent, while fully disclosed, will go to the International Medical Corps relief efforts.
“The proceeds will go directly to the communities they’re serving in the Philippines and will help typhoon survivors get access to medical care and ultimately save lives,” Kardashian wrote on her auction page. “My prayers and thoughts are with those affected by the typhoon.”
However, crisis communications expert Glenn Selig is just one of many disturbed by the slim donation percentage and told FOX411 that typically most bidders assume the majority goes to the stated cause.
“When you say something is for the charity, the assumption is much more than 10 percent goes to charity. And when the charity angle is leveraged to boost bidding or to drum up news coverage, when only 10 percent goes to charity people likely will be taken,” he said. “It is wrong to mislead the public.”
Sources tell Fox411 that Kardashian does make a profit from the auction – which ended on Sunday – but contrary to multiple reports, it isn’t 90 percent. EBay takes roughly 9 percent for eBay fees on fashion items, as well as 2.9 percent for domestic and 3.9 percent for international payments received. The auction promoters also take an undisclosed cut from the final sales.
But across the Twitterverse, many are up in arms that the prominent personality and fiancée of Kanye West, who is worth an estimated $40 million, isn’t shelling out a little more.
“Kim Kardashian being selfish selling things for ‘charity’ on eBay and only giving away 10%. Come on 50% at least,” wrote one. Another tweeted: “How dare you use these people’s misery to make money? Don’t you and boyfriend have enough money without using these poor wretched souls in their hour of desperation. Shame on you!”