NBA likely to approve on-jersey advertisements

[Sanlmar]

It feels odd to see this come to pass finally. This has been talked about forever.

I think in some odd way it might cause teams to reconsider tanking. Nobody wants to be sponsoring the 76ers. The revenue sharing needs to be trimmed back IMO.

Someday the teams will be referred to by their sponsors but first, legalize sports betting. Adam Silver understandably is looking for expansion to others countries with more civil liberties.


NBA likely to approve on-jersey advertisements, report says
http://www.sportal.co.nz/basketball/...c17f66i46la5lm

A small bit of soccer influence will likely creep into the NBA in 2017 as owners are expected to approve advertisement patches for jerseys in a vote later this week, ESPN.com reported.
Ad patches will be placed on the the left shoulder and measure 2.5-by-2.5-inches, similar to the Kia ads showcased on All-Star Game jerseys in Toronto.


"So let's begin by saying this isn't going to affect the competition. What we're talking about is a patch on the jersey,” NBA commissioner Adam Silver told ESPN last month. “And one of the reasons we want to do it is that it creates an additional investment in those companies in the league ... the amplification we get from those sponsors, those marketing partners of the league, who want to attach to our teams and our players.

"But once they put their name on the jerseys, they'll then use their media to promote the NBA extensively. That's probably the greatest reason for us to do it."

According to the initial proposal, 50 percent of the sponsorship revenue will go to the teams, while the other 50 percent will be added to the revenue-sharing pool for all teams.

[BeerAndPoker]

While I'm all for players getting paid I will hate to see every NBA jersey look like some fucking nascar.

[gut]

76'ers actually already lined up two sponsors: