Kind of a big deal imo.
Even though I am not of fan of PokerStrategy for various reasons, I like this deal for one point.
As one of the biggest affiliates in the market PokerStrategy should help Ipoker to get bigger. It wont get to the size of Pokestars but maybe weakens Pokerstars almost monopoly position and that can only be a good thing for the players.

According to a reuters article the price seems to be on the lower end.
With a last years profit before tax of 19.5 million euros and gross assets of about 18.5 million euros Playtech paid only 38.3 million euros.

http://www.reuters.com/article/2013/...00028T20130711