https://twitter.com/EWErickson/status/1752495912318915026
Let me explain what is actually going on with these hucksters, frauds, charlatans, and grifters on the right. They don't believe it. They hope you might believe it. They are nihilists who don't care about the outcome or consequences of their lies. Many of the same Swift/Kelce conspiracists were PizzaGate conspiracists -- fine when others caused harm. They care about their clout and buzz and how viral they can be online.
It is not a coincidence that many of them are "social media influencers" or "social media experts." They want to show donors and political campaigns how they can make things viral and generate buzz. They don't care that you're mocking them. They don't show that. They show how they trended. They show how they made a topic go viral. Damn the consequences.
They performatively hump Donald Trump's leg and they don't really even care about him. They're only with him because, again, it helps their clout and gets them links, tweets, and clicks. They've concocted a conspiracy about the most popular woman on the planet and the most popular sport in America and are fine to turn people against both and have it all tied to Trump because they don't care about him.
They care about money and the grift, the consequences be damned. Also, they are hyper-online. Their entire identities and personas are online. They haven't touched grass in eons. They have confused the online for reality. They are also deeply unserious people who know they'd be nothing if they turned their computers off and entered the real world.