The above video is of basketball player Stephania Ergemlidze, who receives a weird WSOP "kit" which doesn't exist in any world except influencer marketing.

Here's the press release from last month, explaining this marketing effort: https://investors.playtika.com/news-...ers-featuring/

All the influencers taking part in the #RoadToTheTable challenge have now been sent a mystery box, containing a built-in video message welcoming them to the tournament as well as top quality poker chips and card decks that they will be using to improve their poker skills over the coming months.

I don't think this will have much of an impact. Young people just aren't that into the poker thing nowadays.