https://twitter.com/DougPolkVids/status/1482883455847473155
https://twitter.com/DougPolkVids/status/1482885877420408836
Very likely a moot point now, as the Steelers are down 35-7 in the 3rd, but this tweet was before game time.
He has over 4,000 retweets at the time I'm writing this.
However, I'm very curious how the drawing would have been conducted? Totally random? And if it was totally random and a known poker pro (or friend of his) won, would Doug quietly redraw? I have to imagine that such a promotion would only have value to Doug's brand if a regular Joe random won this. In fact, if a guy perceived to be a buddy of his won, it would probably have negative promotional value, and people might (wrongly) suspect it was rigged. That's why I'm wondering what Doug would do in such a spot.
I almost never do these "retweet to win X" things, because your odds tend to be tiny, and there's no guarantee that the selection process is random. You're generally just giving people free social media promotion. Even if I knew 100% they were random, I still wouldn't do it because equity tends to be so low that you're selling out clutter on your feed for pennies. For example, here your equity would be under $2.50. It also just looks cheesy when you do it.
The only exception is if it's a niche market and the competition is not going to be numerous. But even then, I tend to avoid it.