And that's A Current Affair!

[Dan Druff]

Ever wonder about the distinct "A Current Affair" sound effect I sometimes play on radio, usually when I give an explanation about something going on?




This was a very famous graphic and sound effect from the mid-80s through mid-90s.

But where did it come from?

Maury explains...

[Jayjami]

If you were alive back then it’s an iconic, almost Pavlovian, sound. Absolutely brilliant marketing.

[FRANKRIZZO]

I noticed you play sound effect on the radio, I think TMZ took its place is it still showing haven't seen it in forever