This result is on the 3rd google page for "Christopher Mitchell millionaire"
This result is on the 2nd google page for "Christopher Mitchell gambler"
Shout out to Poker Fraud Alert in the search results!
So CM is just flooding the internet with fluff articles that he hopes people will find using various search terms using his name.
This sheer volume of positive articles also helps hide the negative results.
But if someone is searching for "Christopher Mitchell scam", they will see the truth.