Originally Posted by
MumblesBadly
Why is this BHC so desparate to get deposits before year-end? Are they facing a risk capital crisis? Or is management gaming a stupidly designed incentive compensation package to grow deposits at the expense of company profits?
if I had to guess this is "legit" as far as all that shit you mentioned...
this is a brilliant marketing campaign on their part...instead of just splashing Jennifer garner all over your TV they are spending peanuts on a targeted segment (high net worth individuals) and gathering a list of people with a shitton of liquid net worth that they can spam the shit out of for all eternity...$1000/customer to get that kinda info? yes please...just think about what kinda money you can make off of the lifetime of a customer like that...obviously they're not gonna come close to 100% conversion, but I mean even if they got like 20-25% they'll probably make out like bandits...finally marketing done right...