Kohler, 28, is a trick-shot artist, part of a singular cadre of ball-twirling magicians that exists somewhere between Paul Newman and Lance Burton. Itís classic ESPN2 fare, a winking offshoot of a declining sport, and Kohler wants to be the guy to get everyone paying attention again.

Heís already well down the road on that one. With combined YouTube and Facebook subscribers of more than 500,000, and videos that bank millions of hits each, Kohler has become a niche sensation in a world that hasnít seen much growth or attention in recent years. He did that by creatively tearing up the book ó there literally is a trick-shot bible that governs much of competition ó and by adhering to an immutable law of the YouTube age: Involving attractive ladies in your videos gets more hits than not

Story here. http://knpr.org/desert-companion/201...wizard-florian