Originally Posted by
GambleBotsChafedPenis
I am honestly surprised that they haven't fucked up the seven starts shit...im not shitting you when I say this company has probably fucked up pretty much every decision humanly possible...
its run by a bunch of fucking morons who have no clue how to grow a business...they are just holding on and praying to god that shit is going to change and miraculously people will start coming to their shithole casinos because they are there...
might be different out in vegas, but it's that way in the most competitive market in the country, the east coast...I get that vegas is competitive, but vegas will always be vegas...people will always go out there even if they frequent their local casinos...in the east coast nowadays there is almost zero reason to leave your backyard if a casino is there...
Oh, they have fucked up Seven Stars, with one laughable fail or gaffe after another.
However, it still has the best guaranteed benefits of any rewards program out there. This, of course, isn't good for them. The word
guaranteed is the key here, and it runs contradictory to the what-have-you-done-for-me-lately casino comps model (a model which is generally correct). In fact, it contradicts Caesars' own comp model, which is maddening for hosts who know a bonus whore when they see one, yet can do nothing to deny benefits to them.
They have also tightened their belts on offers/comps (not including the guaranteed benefits, which really only help the bonus whores), while companies like MGM, Wynn, and others are still much more generous.
So that also isn't helping. It's a vicious cycle. Tightening comps does cut down on expenses, but players also notice.
They still haven't retooled their own marketing computer to identify the reliably losing players with actual value, and separate them from both the bonus whores and the slowly-losing-video-poker-nits. They also don't understand their customer base well, and what that base actually wants and doesn't want.
And then of course, there's all the debt they took on several years ago, which is their biggest problem.
In recent years, the only thing they've done right is the WSOP, and they're doing that right from a marketing/business standpoint, but not really from an operations standpoint.