The thing was, the whole Poker World / Poker Battle concept was one of those propositions that looked like a beached whale from the start, not that I was exactly allowed to air those opinions. It couldn’t have been hard to find a “poker pro” willing to accept a check for tens of thousands of dollars in exchange for wearing the cheesy and exorbitantly overpriced “Poker Battle” gear, and I don’t think that one player in a hundred even thought the shirts and such were stylish or attractive.
(And yes, it was another failed poker venture that once had Michael Mizrachi as an endorser. That guy’ll rep anything for a paycheck, it’s always seemed; the “Grinder” seems to have exactly his nickname’s effect on poker-business startups, but that’s a reminiscence for another time.)
Still, the whole Poker Battle thing as a profit-making venture seemed sketchy at best, or at least that’s the way I saw it, way back in 2008. That left that horrid clothing line as Poker Battle’s only concrete revenue stream, as if tens of thousands of style-deficient poker players were queuing up just to buy it.
It’s sad to see that someone as talented as Chorny may well have his poker career waylaid by his involvement with Poker Battle, if his allegations are indeed true. And it’s also a story that in poker, the sharks are often everywhere, not just at the table.