Steve Wynn made a politically incorrect comment when discussing his new casino near Boston, called Wynn Everett. It is currently under construction.

http://www.bostonglobe.com/metro/201...low%3Afacebook

By making our standards so high . . . that everybody wants to be in the building.

Or to put it in a more colloquial way, rich people only like being around rich people. Nobody likes being around poor people, especially poor people. So we try and make the place feel upscale for everyone.

I get what he was trying to say -- that an upscale appearance to the casino makes everyone feel important for being there, but he obviously said it in a stupid way.