Recently, the Supreme Court revisited these guidelines in conjunction with a $145 million punitive damage award against State Farm. State Farm Mutual Automobile Ins. Co. v. Campbell, ___ U.S. ___, 123 S.Ct. 1513, 1521-26 (2003). In striking down that award, the Court returned to the three Gore factors and provided additional analysis that should be considered in the application of punitive damages.
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Another important limitation stated in Gore and applied with renewed vigor by the Campbell Court is that the award must be based on conduct that harmed the plaintiff, not on other "unsavory" or out-of-state conduct. Id. at 1522-23. This presents a difficult choice for the plaintiff's counsel. The natural instinct in these cases is to present all possible evidence of the defendant's bad conduct, including evidence of company-wide practices or policies, to demonstrate the requisite culpability for punitive damages. In light of the Campbell admonitions, however, such evidence, if admitted, could be used by the defendant on appeal to argue that the award was based on conduct beyond that which harmed the plaintiff. Thus, plaintiff's counsel must carefully consider what evidence to offer, balancing the desire to maximize the award at the trial level with the goal of avoiding a reversal on appeal. To the extent evidence of other wrongful conduct is identified, plaintiff's counsel should make every effort to demonstrate its similarity to the conduct that harmed the plaintiff.
The Campbell Court also discussed in detail the ratio of the punitive to compensatory damages. While stating that "there are no rigid benchmarks that a punitive damages award may not pass," the Court implied a strong preference for awards that do not exceed single-digit ratios, with the appropriate ratio changing depending on the egregiousness of the conduct and the amount of compensatory damages awarded. Id. at 1524.
It reiterated that a ratio greater than four-to-one "might be close to the line of constitutional impropriety." Id.