Shes not using notoriety as a positive tool, shes using it to align herself with the same people she turned her back on by embracing a political agenda that tacitly endorses violence against the targets of their bigotry, ranging from legally legitimizing discrimination to tacit approval of physical assault via all manner of thinly veiled Biblical dogwhistles.
And the only reason shes doing it is because the people she once rapidly endorsed in an empty, cynical campaign to earn their favor no longer return her calls.
Fuck a Bruce/Caitlyn Jenner.