Cracker Barrel just went woke and dropped the cracker and the barrel from their logo. They went the way of Aunt Jemima syrup, Land O Lakes butter and Uncle Ben's rice...
https://media-cldnry.s-nbcnews.com/i...-03-0ee7d8.jpg
Cracker Barrel just went woke and dropped the cracker and the barrel from their logo. They went the way of Aunt Jemima syrup, Land O Lakes butter and Uncle Ben's rice...
https://media-cldnry.s-nbcnews.com/i...-03-0ee7d8.jpg
Crackas Barrel is the new red lobster, stay tuned for closures.
Very good point.Quote:
Originally Posted by splitthis
Proof that Cracker Barrel is failing-
https://scontent-lax3-1.xx.fbcdn.net...tA&oe=68ADD0C9
More woke and DEI cancelled-
Taste of Black St. Louis, a popular Black-owned festival, will not be returning this year. On Wednesday, Taste of Black St. Louis founder Aisha James said that funding was essential when it came to making the event possible. But because of widespread diversity, equity and inclusion (DEI) cutbacks in 2025, many vendors chose not to participate in this year’s festival.
https://scontent-lax3-2.xx.fbcdn.net...lw&oe=68AE3839
This is why the woke right is every bit as idiotic as the woke left, and worse imo because the woke left is mostly kids whereas the woke right is generally much older and should be a little smarter.
You have this 50+ year old southern company who just wants to sell old fat white people comfort food lathered with gravy.
So despite society and corporate America going increasingly progressive for literally decades, they maintained their old fashioned white friendly practices. They have always got their face sued off for years. They have dished out tens of millions for being discriminatory. More millions for screwing their tipped employees and paying them below min wage. These are recent lawsuits after many decades of lawsuits and settlements.
Like while other companies went progressive a long time ago, they maintained the right’s old fashioned love of not promoting anyone who isn’t white within the corporate structure and screwing their employees. The literal cornerstone of the GOP.
After Covid like 20% of their customers never returned. I doubt it’s a grubhub favorite. It’s one of those places you go to clog your arteries and let your fat wife shop in the gift shop before you go home and fall back asleep because you just ate a bunch of biscuits and gravy. Not a place you DoorDash.
They just think, fuck this, we can’t fade tens of millions in lawsuits anymore when our business has already died off so much. The world changed. Our obese customers who didn’t die from COVID are dying off from type 2 diabetes rapidly. Paying off tens of millions every decade isn’t a luxury we can afford anymore.
They don’t change the logo to some woke shit. There aren’t rainbow flags on the building. They just simplify their logo and make small gestures to try to avoid more heat when their business is already dying. Do they get credit for hanging on longer than every other corporation?
Nope.
This is where the dumbest white people alive like desert and split get manipulated by social media into thinking this is an issue to rally around.
They literally rode out the southern GOP core values of racism, screwing workers, and embracing obesity and unhealthy southern fried garbage for longer than anyone else and when they could no longer afford it, they make small concessions only to be boycotted by the same people they catered to far longer than anyone else. Just perfect.
What a truly idiotic country we are.
yeah you're right they target mostly kids... they want to give them rainbow colored dildos instead of math, science,reading and real world skills like building stuff, they give and implant ideas in their head that they might be the opposite sex that they actually are, like tranny reading hour... ( these kids still believe in santa clause, easter bunny and etc...)Quote:
This is why the woke right is every bit as idiotic as the woke left, and worse imo because the woke left is mostly kids whereas the woke right is generally much older and should be a little smarter.
i could go on and on... but you are one pathetic individual who is ashamed of being white, you should just go around in black TRANNY face... not gonna waste more time... please go away again only this time via... see below...
The Team Retard outrage for the others is somewhat understandable but this rebrand is a last gasp attempt for survival, likely to fail.Quote:
Originally Posted by desertrunner
Everyone here that is outraged is old, fat, and probably riddled with gout. The last time I went to a Cracker Barrel was post-hangover breakfast on a Sunday where we ate country ham and gravy amid a sea of churchgoing obese elderly. Oxygen tanks and walkers outnumbered high chairs at least 3 to 1.
No chance a business model like that is sustainable in today's world.
Look yonder. The pendulum of life, pushed to the right by the self serving, has reached it's maximum point away from equilibrium.
Mo Nature deems a return to equilibrium. That's correct, your day in the sun is waning. Enjoy
The "what goes around comes around" theory is not a part of the public school curriculum.
Yet every one past the age of thirty faces this reality.
Free market idealists beg to differ. Unbridled personal wealth, they claim, inspires the masses. One day all will be wealthy.
Actually I believe this rebrand was more ideological than an 11th-hour change to reverse declining business.Quote:
Originally Posted by Sloppy Joe
The CEO is known to be far left, and like that woman at Bud Light who believed the brand needed to be more woke in order to bring in young consumers, this chick also probably thought something similar.
In both of these cases, the person making the change actually believed in the woke ideology behind it -- they weren't just reacting to what they believed were market forces.
What's bothering conservatives here is that the man with the barrel has no offensive or racial connotations. This is the worst of all the woke changes, because at least with the others, some mental gymnastics could be utilized to claim the logos were offensive by today's standards. But an older white dude leaning on a barrel? Why eliminate that?
The message seems to be if your logo depicts someone who is white from a pre-20th-century era, it's somehow racist and needs to be removed. Dumb.
Full on delusion.
https://x.com/CollinRugg/status/1958932735462187407
Quote:
Originally Posted by BCR
Quote:
Originally Posted by BCR
This post made me look into the allegations posted above, as I had been aware of none of them.
Here are my conclusions, based upon a minimal amount of online research:
Discrimination: Hard to tell. There were lawsuits alleging discrimination against customers and employees, but it's hard to know the truth of these situations, as a fairly high percentage of "discrimination" lawsuits nowadays are frivolous. There's a thin line between customer discrimination and shitty customers who happen to be minorities. There's a thin line between employee discrimination and shitty employees who hapen to be minorities. Absent of egregious and obvious discrimination, I tend to assume these claims are either mostly or completely false.
Minimum wage violations: Cracker Barrel appears to be guilty, though it's not as bad as it sounds. They're alleged to be paying "tipped wages" (which are sub-minimum wage) for tipped employees performing untipped jobs. For example, let's say a waiter clocks in at 6am to help prepare the restaurant for a 7am opening, then works from 7am-3pm serving customers and getting tipped. The law states that the waiter would have to be paid at least minimum wage from 6am-7am, and at least the "tipped minimum wage" from the 7am-3pm part, provided tips make up the difference. Employees allege that Cracker Barrel just looks at the entire shift, and pays the employee the "tipped minimum wage" as long as the tips bring the average hourly to at least minimum wage. If true, this is illegal, but it's not as bad as directly violating minimum wage laws and just paying less because they felt like it. Cracker Barrel apparently tried to get away with shenanigans by stretching the definition of the tipped minimum wage law, but now are getting sued for it. Shitty, but not outside the realm of the type of stuff corporations pull all the time.
In general, I hate the "tipped minimum wage" laws, because it essentially causes customers to tip the ownership of the restaurant without realizing it. If I knew my tip was simply a substitute for wages (and that the wages would be paid anyway in absence of my tip), I wouldn't tip at all. Unfortunately, that's probably the case in lower-end diners where I occasionally eat, but there's no way as a customer to tell. They really should change that law, and force all employees to be paid minimum wage, with tips being on top of that.
Anyway, my assessment is that Cracker Barrel isn't a good place to work, and the corporation is probably greedy and shitty.
At the same time, I still believe this logo change was mostly virtue signaling by a woke CEO who resented her own customer base, and presumably wanted to start attracting people like herself who might see any logo with an old time white guy as racist.
By the way, the term "woke right" is not really used to describe right wingers who get upset over things like logo changes. It's meant to describe right wingers who take on typically left talking points in order to press some belief or agenda. A great example is the Hamas/Israel situation, where many on the far right are claiming that Israel defending themselves is wrong because of the humanitarian issues it creates in Gaza, and that Israel is engaging in a form of ethnic discrimination. Indeed, these are left-sounding talking points, yet some on the right are taking them on because it allows them to stoke hatred of Jews. Those on the right like myself are tired of this fake humanitarian concern from those who never expressed it before, thus we derisively refer to these phonies as the "woke right".
This was a awful take. Usually I like your takes but this seems like some TDS is going through your veins. I go to Cracker Barrel I dunno like once every three months. I generally notice an equal amount of black people as I do white people. Yes, most are fat but they are also end of life as well, so who cares. I mean if you are 77, overweight and eating french toast and bacon you already beat the odds in life, so why not.Quote:
Originally Posted by BCR
I go to Crackel Barrel ever so frequently, I get a some eggs and grits, whatever. The real reason I go is its the only place that carries Razzles, I chew them up and chuck the chewed gum out the window on the highway. Whatever, think your take is too strong.
If they'd only changed the name to "white cracker" barrel when they changed the logo, everything would have been fine. I like Cracker Barrel because it's one of the few places in the west you can get grits.
On the flip side Target is getting backlash from black groups for cutting back on DEI.
I think Target is spot on on dropping DEI and the other liberal crap. I question why the CEO had to step down recently. All Target needs to do is sell things at a competitive price. I hate Walmart, so hope Target beats them in anyway.Quote:
Originally Posted by mickeycrimm
CEO needs fired, she said people loved the new woke and politically correct "new logo" and ultimately it was her decision... i don't think so... so now a reversal from Cracker Barrel, she cost the company and stock holders millions of millions of $$ in valuation... when are these people gonna learn..?? it really does prove it is a woke mind virus if they haven't learned yet...
https://finance.yahoo.com/news/crack...160813894.html
Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says its reverting to its old logo.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘old timer’ will remain,” the company said in a statement.
On Tuesday, shares of the restaurant operator rose more than 6% after President Trump called on the company to change its logo back following a redesign it unveiled last week, which sent shares tumbling amid broad customer backlash.
"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump said in a post on Truth Social Tuesday morning.
"They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again."
After the company announced it decided to return to its old logo on Monday evening, its stock jumped again in after-hours trading, gaining more than 5%.
Cracker Barrel stock fell more than 14% last week after the company announced the fifth evolution of its logo to a more minimalist look, removing the image of Uncle Herschel.
On Monday evening, Cracker Barrel wrote in an Instagram post that it "could've done a better job sharing who we are and who we'll always be."
Oh look, some profit loving, profit reliant "companies" existing only for profit have dropped "the woke liberal agenda", meaning what?
Who are they and are they abandoning their ROI mantra for wokeism?
Tell a story you dumb cunt.
Quote:
Originally Posted by 1dollarboxcar
https://x.com/NickJFuentes/status/1960499319737340211
As always, there's more to the story than the left/right narratives claim.
The rebranding idea dates back almost a year ago, when the CEO decided Cracker Barrel was struggling and needed a complete aesthetic overall. They began a $700 million refurbishment/rebrand, of which the sign was part of it.
One of their investors, a guy named Sardar Biglari, saw the fail coming from a mile away. He repeatedly stated that Cracker Barrel's issue wasn't its logo or interiors, and that changing it would do almost nothing to bring in more customers, but rather just waste money. He claimed that he had witnessed many other restaurants make the same mistake.
The CEO dismissed him and they went forward with it anyway.
Her wokeness was probably a peripheral part of this. In fact, this situation turned out to be incredibly similar to that of Bud Light. In both cases, the brand seemed to be in decline. In both cases, a woke white female felt she had the solution -- a rebrand which would appeal to a wider audience. In both cases, the woke woman in question had somewhat of a disdain for the current demographic using the product/service. In both cases, they gave a not-so-subtle middle finger to their current customer base, and the brand suffered a huge backlash.
Pretty good Twitter thread explains this whole thing, and it comes with receipts:
https://x.com/AsraNomani/status/1960407636446175597
That investor was 100% right, by the way.
I've seen this mistake time and time again.
Something is struggling and failing to retain the popularity it once had. Sometimes it's a restaurant, sometimes it's a website, sometimes it's a TV show, sometimes it's a car brand... it could be anything.
The powers in charge invent a reason in their head why it's failing, and then invent a solution, usually with no market research.
A major change is implemented, and it's assumed that it will breathe life into the failing product/service/show, as a change means people will look at it as something fresh and new, right?
Everyone hates the change. The loyalists to the brand are turned off by the changes, yet at the same time, it doesn't bring in anyone new, as rebrands do not significantly change longtime reputations.
This would be the equivalent of me upgrading PFA to vBulletin version 6 (the newest one), and rebranding this site as a poker strategy forum. Almost all of the existing users would leave, yet I'd hardly get anyone new, because PFA already has a reputation for what it is currently.
That's basically what Cracker Barrel did.
On the woke end, they were forging "LGBTQ+ community partnerships" and other unnecessary shit which was just likely to piss off the customer base, and otherwise derive little benefit. That's where the wokeness comes in, as the CEO felt that these hollow gestures would somehow bring in the Sloppy Joes and JimmyG_415s of the world, while not alienating the desertrunners.
You need to understand your brand and your appeal, and stay in that lane. And if you attempt to expand from that lane, do so VERY cautiously.
Why do they hire morons like this?
https://x.com/EndWokeness/status/1961213724653482205
A 93 year old still has enough common sense to understand their issues. There is huge variance from one Cracker Barrel to the next in terms of food quality. The ones off I20 here seem to still be mostly decent, while the ones off I44 in Missouri are just awful, for example, but overall everyone that had an opinion about Cracker Barrel prior to this controversy had the same opinion - the food has gotten dramatically worse over the last 15-20 years. I won't stop at one anymore. Most locations are barely above school lunch quality.
Surprised there's such variance, as usually that's the hallmark of a brand which is franchised, such as Denny's. There are no Cracker Barrel franchises.Quote:
Originally Posted by VaughnP
The general decline in food is probably due to corporate cheaping out on ingredients and buying ones that are lower quality.
If this really is the consensus, then it's even dumber to have wasted $700m on redesigns and renovations, when that money could have been put into acquiring better quality food. I'm guessing they were afraid that buying more expensive ingredients would be an ongoing cost, whereas the renovations would be 1-time. Still, if people are leaving because your restaurant has been sucking, the only fix for that is to make the food better.
At first I didnt remember making this thread, but glad Druff split it from the other general topic. This topic needed to independent, good job Druff.
Is Kleenex on borrowed time for the conservative outrage mob?
Sloppy Joe’s turn in the barrel.
The constant grievance machine is weird to me also.Quote:
Originally Posted by Sloppy Joe
Is Kleenex on borrowed time for the conservative outrage mob?
Like google why are logos all becoming simplified? You will find a hundred articles over the last decade. I have probably been to Cracker Barrel maybe ten times, but I have driven by it thousands of times and never even noticed the old man in the logo. Hand to God. Never noticed. If you told me they changed the logo I would have had to ask what it was before as it is the same color. I am a bit of a tunnel vision guy though and not that observant.
But taking the old white guy off plays into the we are being replaced narrative, when we are being replaced because we all have so few kids compared to minorities that it is largely replacement by choice and corporations needing younger workers we aren't pumping out.
If Druff says the lady is liberal, ok, I believe him, but everyone has changed their logo, most going for the simplified look. The most common explanation I have seen for the simplified logos in all the instances that didn't become political is because of pixelation on devices and things of that nature. That simplified logos score higher in studies.
As someone who has worked at a company when I was young where the writing is on the wall, there are a million dumb ideas floated to save the company when reality is it can't be saved in the way it has existed for decades. When I worked at GM every new person had some idiotic idea that was never going to change the reality of they had poorly engineered and outdated vehicles and that they were going to have to be largely produced overseas to stay alive.
Cracker Barrel sucks, it caters to a rapidly aging demo of people in a world of doordash. It is unhealthy in a world that is more health conscious or else dying rapidly from type 2 diabetes. Clearly this didn't help and may have been tone deaf, but reality is reality. It is going down either way and there will be half the number there was a decade ago a decade from now. If that.
I think the removal of the guy and the barrel really was a woke thing, but more in the "Let's attract young liberals who might otherwise be turned off by this" way than "The white guy and the barrel are symbols of racism".
Conservatives found a lot of rhetoric on their website about LGBTQ+ partnerships and plenty of other shit which gives an indication regarding the direction the management wants to take the company.
It's not worth a massive outrage, but I also get why conservatives are annoyed with companies decided they're evolved past their loyal customer base.
Any woke commercial or ad is something I won’t ever buy again.
There is no debate here, it was a total left wing liberal woke push. Why are you guys breaking ti down to some debate??Quote:
Originally Posted by Dan Druff
Then this happened...
Cracker Barrel quietly removes DEI and Pride pages from its website after logo upheaval
Cracker Barrel took down Pride page after rebrand fiasco
https://scontent-lax3-1.xx.fbcdn.net...hA&oe=68B848D3
We ordered Cracker Barrel a month or so ago and it was terrible. A year ago it was good, large portions and it didn't taste microwaved, even if it probably was. Maybe they should work on that, instead of make-work logo changes from their failing up CEO.
And change back the peg game from its new wussified version.
Your report about the food is pretty much what I'm hearing from everyone.Quote:
Originally Posted by themanwho
There's an odd phenomenon in the business world -- and sometimes in the arts as well -- where a company will run from past success as if it's being chased.
If you did it before successfully, you can do it again. The only exceptions involve tech (evolves so quickly), fashion (same), or fads (again, same).
But what happens is that these companies get into a vicious cycle where they get complacent, their product/service degrades, competition swoops in and steals some of their customer base, and their response is, "Oh! We've gotta be more like them in order to compete!", and then they become a poor man's version of their competition. Myspace was a good example. They were huge, but eventually the site became slow, sloppy, difficult to navigate, and overrun with bots. Facebook then elevated because it was clean, easy to use, and had very few bots. Rather than fix their issues and bring back the site to its former glory, they first did nothing, and then eventually rebranded to be a knockoff Facebook. And that was that.
Cracker Barrel got cheap, perhaps because inflation was shrinking their profits, and they probably figured they could cut corners to get costs down. People like you noticed it sucked and didn't have a desire to go back. Instead of recognizing that 2024 Cracker Barrel tasted much worse than 2018 Cracker Barrel, they decided that what they really needed was a rebrand and renovatin.
Beyond stupid.
I think the problem here was that the CEO had nothing in common with the average customer, so she had no clue what was important to them. This can be overcome with good market research, but it seems they weren't interested in that. It seemed they were more interested in moving on and broadening their appeal, which often doesn't work if you're a longstanding brand.
The CEO tried to keep the barrel but get rid of the cracker.
https://youtube.com/shorts/4tFGvsTky...W5foKJcUXTZ2UT