Finally, I want to address Phil's reasoning in his blog as to why Run It Once didn't work out.
He blames two factors -- hiring a bad software team initially (which he claims set them back a lot), and poker players being "sticky" (meaning they are creatures of habit and don't like to try new sites or experiment with new ideas.)
Here's what he wrote:
Quote:
Originally Posted by Phil Galfond
Our initial tech leadership, which I put into place, came nowhere remotely close to their targets. Part of that was on them, but part was on us, too – not communicating early and clearly enough that we weren’t looking to launch a cookie-cutter poker site. We wanted to innovate at every turn. We planned around their estimates, including hiring operational staff long before we were able to launch, costing us money that we could’ve used to increase our marketing efforts post-launch.
Even when we put the right tech team into place, later on, we’d been set back so far that completing our platform was no easy task.
I also vastly underestimated just how sticky players would be when it came to playing on new sites (especially with low liquidity). Of course, I knew we’d be fighting an uphill battle there, but I was very surprised by how few future-RIO-players (people excited about RIO Poker and eager to play once games picked up) wanted to play now. Playing on new software, dealing with the requisite KYC hurdles, splitting funds across multiple poker sites, along with a number of other factors, clearly made players want to be sure they’d be moving decent playing volume over before making the jump.
This shows he still doesn't understand why Run It Once failed, which doesn't bode well for any future efforts.
While I believe that the initial lousy software team probably caused some delays and burnt money which could have been used elsewhere (such as marketing), that wasn't the reason the site failed. Why? This simply caused a further launch delay -- something which had already been repeatedly pushed back in the first place, so a little more delay wasn't going to hurt them long term.
The biggest killer to Run It Once was lack of basic features. He said that he "didn't want a cookie-cutter poker site", but all poker sites need to have basic features before the "innovations" begin. They didn't have those features. Most notably, there were no tournaments (a total traffic killer) and you couldn't resize poker tables (something Pokerstars could do almost 2 decades ago). They eventually got the resizable table thing going, but this was long after the site was on the way to being a ghost town. Tournaments never showed up. Why they launched this way is a complete head scratcher to me.
Another problem was that they put the cart before the horse. They were "solving" problems which didn't yet exist -- bumhunting, HUDs, etc -- which tend to only be a factor on successful sites. Why craft policy and spend money on creative solutions to "problems" a new site won't have for awhile? Indeed, the anonymous player thing was a complete flop, and people hated it. Nobody wanted anonymous tables on Run It Once, when they could simply stay on Pokerstars, Party, and GGPoker, and play against real screen names. Phil was given this feedback over and over, but he chose to ignore it.
Finally, I want to discuss the concept that non-US players were "too sticky" and simply weren't interested in a new poker site. Absolutely false. And guess how I know that?
https://worldpokerdeals.com/uploads/...-Good-Pros.jpg
GGPoker did it. They did it well. They are virtually tied with Pokerstars for the biggest site in the world.
GGPoker is not a legacy poker site. They launched in 2017, and Run It Once launched in early 2019. GG got there a bit earlier, but they didn't really blow up until 2019 -- exactly when Run It Once was trying to do so. They're essentially two sites from the same era, competing for the same market.
GG did things mostly right, and is thriving. Run It Once was a ghost town from the start, and has gone down. GG also innovated plenty, but they didn't try to reinvent the wheel.
While I've had a lot of criticism for GG and some of their unethical, pro-unfriendly policies, I'll at least give them credit for being the model of how to create a new, ground-up poker site for the non-US market, and quickly become huge. They definitely knew what they were doing.
Had non-US players been "sticky" like Galfond claims, GG would have failed. It didn't.
Here's the bottom line: Phil Galfond is a nice guy and a great poker player. He exudes positivity and doesn't get rattled easily. I sometimes wish I had his temperament. However, he also had no clue what he was doing with Run It Once, and oddly refused to take (very useful) feedback from the community regarding what it wanted. All of us have dreams, and Phil's was to start a highly innovative, successful, and industry-redefining poker site. However, that also requires a proper understanding of what makes the industry tick, as well as the humility to accept that your customer base may not want what you wished they'd want. I've watched many businesses fail for exactly this reason. An expensive restaurant serving avant-garde cuisine isn't going to make it in a small Montana town where they mainly want steak and potatoes, and you can't blame the customers for being too gauche to appreciate your offerings. It's up to the business owner to present customers what they want, and to do the proper market research to find that out. Here Phil had FREE market research (an entire thread of people on 2+2 who gave constructive criticism), and it was ignored. Now that it's all over (at least for the non-US version), he still seems to be ignoring it.
That's not a recipe for future success, but I guess he still has time to realize the truth of why things failed, and apply those lessons to the US market.
Good luck to him.